BTV BlueRush Inc

BlueRush Inc. ("BlueRush" or the "Company") (TSXV:BTV; OTCQB:BTVRF), a leading personalized video Software as a Service ("SaaS") company, is pleased to provide stakeholders with the following corporate update:

New Director

The Company is pleased to announce the appointment of Mark Soane to the board of directors of the Company (the “Board”).

Mark Soane is co-founder and managing director of Glidepath Auxo LLC (“Glidepath”), a technology focused growth equity firm controlled by Mark Soane and Daniel Hoskins, which invested in the Company’s private placement of convertible debenture units in August 2022. Prior to his time at Glidepath, Mr. Soane was a founder and managing director of Appian Ventures, an information technology focused venture capital firm. Prior to forming Appian Ventures, he founded and served as managing general partner for Quest Capital Partners, a private equity firm focusing on investments in venture capital and private equity across multiple industries, and he worked as an associate at Bessemer Venture Partners. In addition to his experience as an investor, Mark also has operating experience in venture-backed companies serving as executive chairman of Controlled Products Systems Group, and as VP, Product Management and Client Services of Multum Information Services, a healthcare IT company sold to Cerner. Prior to that, he held management positions at TRADE, Inc., an information services company, and Personics Corporation, which was subsequently sold to Time-Warner. Mark has an AB from Dartmouth College and an MBA from Stanford Business School.‎

New CFO

The Company also pleased to announce the appointment of Radek Costa-Sarnicki, CPA, CA, MAcc, HBComm, as the new Chief Financial Officer of the Company, and thanks Nicole Ballestrin for all of her contributions and wishes her all the best in her future opportunities.

Radek Costa-Sarnicki is a senior-level finance professional with 25+ years experience in emerging technologies (blockchain, digital assets), finance, treasury and operations. Over the previous seven years he has been in the startup ecosystem, working with FinTech, SaaS, metaverse, and crypto companies, reorganizing, streamlining, and strengthening financial operations to maximize performance and profitability.

Consolidation of Share Capital

The Company also announces that at the special meeting of shareholders of the Company (the “Meeting”) held on October 20, 2022, its shareholders have voted in favour (97.7% in favour) of the ‎consolidation (the “Consolidation”) of the Company’s common shares ‎‎(“Common Shares”) on the basis of one ‎‎(1) ‎post-‎Consolidation Common Share for up to five (5) pre-Consolidation Common ‎Shares and the Board has resolved to complete the Consolidation on the basis of one ‎‎(1) ‎for five (5). Completion of the Consolidation is subject to the final approval of ‎the TSX Venture ‎Exchange.

For more information on the Meeting, please see the Company’s management information circular dated September 6, 2022, which is available under the Company’s profile on SEDAR at www.sedar.com.

Registered shareholders are advised not to mail in the certificate(s) representing their Common Shares until they receive a letter of transmittal and confirmation from the Company by way of news release that the Consolidation has been implemented.

About BlueRush

BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking information" as such term is defined in applicable Canadian securities legislation. The words "may", "would", "could", "should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions as they relate to the Company, including: completion and timing of the Consolidation and the receipt of all approvals of the TSX Venture ‎Exchange‎ in connection therewith; are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company's current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; the general impact of COVID-19 pandemic, as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com. Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward-looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information:

Steve Taylor, CEOTel: 416-457-9391steve.taylor@bluerush.com