NOT FOR DISTRIBUTION TO U.S. WIRE SERVICES OR FOR DISSEMINATION IN THE U.S.

Urbana Corporation ("Urbana") (TSX:URB)(TSX:URB.A) is pleased to announce its
investment of $4.5 million in a private financing for Real Matters Inc. ("Real
Matters"). 


"We are enthusiastic about this opportunity for Urbana to invest in the industry
that Real Matters is reinventing," says, Thomas S. Caldwell, Chairman of Urbana
Corporation. "Urbana's shareholders participated in the growth of the securities
exchange sector as new entrants transformed and dominated the industry by
automating what had previously been manual processes. We believe that Real
Matters has demonstrated the potential to lead a similar transformation in the
multi-billion dollar mortgage appraisal and property insurance assessment
markets."


"We welcome Urbana as an investor," says Real Matters Founder & President, Jason
Smith. "With a successful history of investing in private enterprises which have
evolved into public companies we are thrilled to be partnering with Urbana as we
accelerate our growth plans." (Real Matters Press Release Enclosed:
http://media3.marketwire.com/docs/RealMatters.pdf)


On behalf of the Board of Directors of Urbana Corporation

Thomas S. Caldwell, C.M.

About Urbana Corporation

Urbana Corporation is a closed-end investment company whose portfolio now
combines publicly traded and private holdings, with a current focus on financial
services.


About Real Matters Inc.

Serving the North American mortgage industry through its Solidifi offering and
the property and casualty (P&C) insurance industry through its iv3 CUS business,
Real Matters creates powerful insights into residential and commercial
properties. Leveraging its cloud-based technology platform, redihive(TM), the
organization provides its customers with subject matter expertise garnered
through partnerships with more than 26,000 field agents, comprised of Solidifi
independent appraisers as well as iv3 insurance inspectors. Established in 2004,
Real Matters' Canadian head office is located in Markham, Ontario and its U.S.
head office in Buffalo, NY. Additional information about Real Matters is
available at www.realmatters.com.


Forward-Looking Statements

Certain statements in this press release constitute "forward-looking" statements
that involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of Urbana to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. Unless required by applicable
securities law, Urbana does not assume any obligation to update these
forward-looking statements.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Urbana Corporation
Elizabeth Naumovski
Investor Relations
416-595-9106
416-862-2498 (FAX)
info@urbanacorp.com
www.urbanacorp.com
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