Patriot One Technologies Inc. (TSX-V: PAT) (OTCQX:
PTOTF) (FRANKFURT: 0PL) (“Patriot One” or the “Company”), is
pleased to issue the following letter from Patriot One CEO, Peter
Evans.
Dear Shareholders,
It has been 90 days since my last newsletter. As
committed previously, our focus is to move to regular, monthly
communications and I am pleased to share some exciting insights on
developments since our last investor update.
As some have shared with me, we have been
noticeably “quiet” in announcements and news. This is intentional.
First, my primary focus for the business has been to establish
repeatable, predictable, and sustainable revenues for the Company,
and only then announce material customer wins and product launches
that are the source of these revenues. Second, we have recently
started releasing targeted communications into the market with
blogs, articles, website content and other communications,
increasing our visibility in the industry. Many of these updates
can be found on our website, which is currently undergoing a
redesign. Investors can expect to see more communications to the
broader market as described above with product, customer, and
partner announcements.
Quarterly Observations – A Deeper Dive
My last letter focused on my observations on the
Company after a month in the CEO role, taking inventory of the
market, the products and the people. This past quarter has been
highly focused on a deeper dive into customer engagement. Dietmar
and I have been crisscrossing the United States, with the support
of our new sales team and the growing pipeline generated by our
recent marketing efforts (more on this later), to meet with various
potential customers, industry experts and partners. The purpose has
been to understand customer business needs, complete site surveys,
negotiate pilots and contract agreements, and gain further insights
into customer requirements for broader deployments and future
roadmap requirements.
The process to close these opportunities is not
simple. Just because a shooting occurs in one store, does not mean
that retail chain will buy the next day. A typical engagement will
progress through site-surveys, trials and pilots (sometimes in
multiple locations), a redesign of the customer’s security
operations, IT integration, proposal negotiation and contracting,
and budgeting. It’s a complex sales cycle. In all cases, we are
working with our customers on pragmatic and phased deployments in
alignment with their business needs. These longer engagement
opportunities have allowed us to understand their needs for now and
in the future. Despite this, we have been building pipeline and
closing new customer contracts.
In addition to ongoing customer activities, last
week we hosted a highly successful Demonstration Day in Las Vegas.
Attendees ranged from a security consulting organization for major
pro sports leagues, to representatives from the entertainment
industry, to a number of casinos. These demo-day activities have
led to requests for pilots at three pro sports arenas and a major
global entertainment and casino organization, along with receiving
valuable industry-specific feedback on refinements to the product
to allow for wider deployment applications. I was pleased with the
excitement from the attendees as well as the insights from security
experts on how to best align with security operational
considerations. Most importantly, the product performed extremely
well, exceeding expectations for those customers’ specific
needs.
Alignment to customer needs is critical. Through
the many customer engagements in the past few months, it’s become
very clear to me that customers have varying needs for a weapons
detection solution, whether it’s the level of detection, alerts,
costs, or their security operations. Our product fits some of these
opportunities extremely well, and others poorly. By getting laser
focused on those customers where there is a tight alignment of our
capabilities to their needs, we are increasing interest and
accelerating the sales cycle.
The Market Opportunity – A Growing Pipeline
The market opportunity for our core solution is very solid.
- 100% of all companies I have met
with are interested and seeking solutions. This is rare. My
experience with past technology companies has been that
approximately one third of all prospects are interested, one third
are not, and the rest are “exploring”. I have yet to meet any
“tire-kickers” for our Patriot One solutions, or those who say that
the solution is not for them.
- The quality and quantity of our
pipeline has changed rapidly over the past 60-90 days. As mentioned
in prior communications, we have been scrubbing through the
pipeline and re-qualifying each and every account. Through these
and other activities, we have been rebuilding the pipeline with
high-quality engagements. At present, we have a number of customers
in the late-stage pipeline - in site-survey, pilot, or contracting
stages - that have been developed in the last 60 days. These
opportunities comprise organizations in our target markets - such
as major sports organizations, casinos, commercial property, and
manufacturing and distribution - and are a reflection of the
narrowed focus that we initiated back in January. It should be
noted that there are any number of actions that could delay or
cancel these opportunities; therefore, this is not a committed
forecast, but instead an indication of the Company’s focus,
momentum and a rekindled market.
- Unfortunate
incidents such as those of March 22nd in Boulder, and increased
mass shootings overall, have created a significant inbound interest
for our VRS-Weapons and VRS-Disturbance products. Companies that
have deployed camera technology from Axis, Hanwha, and Avigilon
(now Motorola) are now looking to deploy our VRS solutions due to
the lack of quality artificial intelligence (AI) in those existing
camera solutions. Said another way, those companies make solid
cameras, but they lack advanced AI to solve complex problems. These
customers are specifically seeking cost-effective solutions to
increase weapons detection capabilities at a distance using their
existing multi-vendor camera systems. These organizations may or
may not be ready for a full MSG solution at their entranceways, but
have expressed interest in a quick-to-deploy, cost-effective
solution to provide enhanced protection for retail, commercial
property, and schools. We are currently discussing with three
states protection of schools and government buildings, and with
multiple retail organizations.
In summary, the demand for our solutions has not
diminished, and we are seeing improvement in the quality of
engagements and resulting pipeline.
Our Products and Technology – One Size
Does Not Fit All
Our MSG and VRS solutions are working well in
our target markets. Recognizing that our products are new
applications and disruptive technology, we are putting in the work
up front to work to not only deploy the technology, but to work
with customers to define or redefine their security operations.
Customer input continues to shape our future roadmap to enhance the
flexibility, effectiveness, useability, and intelligence of our
solutions.
The flexibility of our solution has also allowed
us to address a number of diverse applications and environments
where our competitors’ products were not able to operate due to
physical or environmental issues.
After meeting with many organizations in
multiple industries, it’s clear that the right solution for our
customers is not a simple matter of selling a pair of MSG towers.
There is a complex equation to work through to balance the
detection rate, the alert rate, the costs, the security operations
model, spectator throughput, and environmental conditions. We are
uniquely positioned to address these concerns with the flexibility
of our technology and the ability to offer customized solutions
versus the one-size-fits-all force-fit of our competitors.
Ramping Up Our Sales & Marketing
- Our sales organization is now being
fed by the marketing activities launched in January, generating
quality leads on a daily basis. Further, we are continuing to hire
top talent in sales and marketing in order to serve the growing
pipeline of sales opportunities.
- Our customers, prospects, and
investors will begin to see the rollout of new content, campaigns,
a revamped website, and new and energized branding focused on
promoting the customer experience versus promoting our technology.
The website is being redesigned and will continue to be enhanced;
content is being updated; and you will see an increase in our voice
in the marketplace via blogs, infographics, news stories, and other
content, which drives more inbound traffic and leads. Please watch
for these changes in the upcoming weeks and months.
- We have signed three new partners
in the last month and have pilots with all.
In Conclusion
In my last newsletter, I wrote to shareholders
to introduce myself and present my initial views and opinions on
the market. Over the past 90 days, and after 50 days on the road,
and after meeting with numerous major pro sports leagues, dozens of
stadiums, a number of global entertainment organizations, and
Fortune 100 companies, I am more convinced than ever that the
demand for our solutions remains strong. Looking forward, we have a
number of initiatives underway as we continue to gain traction in
the market and expand our market presence.
As committed, the next communications will be an
investor Q&A webinar, scheduled for early May. We welcome all
questions from our investors on that call and will also focus on
addressing the evolving vision and market opportunities for the
Company, and key customers who are adopting our vision and
solutions to fundamentally change their business models.
We have completely rebuilt the Patriot One
executive team, and I am pleased with the leadership, innovation,
and, most importantly, the “hustle” that this team is showing. We
have a culture that is now “Customer Obsessed” with a focus on
driving customer engagement, closure, and customer delight with our
solutions. Our engineering team’s responsiveness has been
outstanding, allowing us to iterate quickly on customer needs and
offer compelling and customized proposals. We have keen insights on
the right way to position the product in the right environments to
ensure customer outcomes and satisfaction, and a growing pipeline
of name-brand, quality opportunities. Our focus will continue to be
on customers, driving revenue, and providing pragmatic delivery and
execution for the business.
Finally, the best way that I personally can
drive shareholder value and stock price is to deliver revenues.
That is our priority.
Best regards,Peter
For further information, please contact:
Patriot One Technologies
Inquiriesinfo@patriot1tech.comwww.patriot1tech.com
Media ContactAndy
Murphyamurphy@threeringsinc.com
CAUTIONARY DISCLAIMER STATEMENT:
No securities exchange has reviewed nor accepts
responsibility for the adequacy or accuracy of the content of this
news release. This news release contains forward-looking statements
relating to system sales, product development, licensing,
commercialization and regulatory compliance issues and other
statements that are not historical facts. Forward-looking
statements are often identified by terms such as "will", "may",
"should", "anticipate", "expects”,” believes”, and similar
expressions. All statements other than statements of historical
fact, included in this release are forward-looking statements that
involve risks and uncertainties. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. Important factors that could cause actual results
to differ materially from the Company's expectations include
counterparty default and other risks detailed from time to time in
the filings made by the Company with securities regulations. The
reader is cautioned that assumptions used in the preparation of any
forward-looking information may prove to be incorrect. Events or
circumstances may cause actual results to differ materially from
those predicted, as a result of numerous known and unknown risks,
uncertainties, and other factors, many of which are beyond the
control of the Company. The reader is cautioned not to place undue
reliance on any forward-looking information. Such information,
although considered reasonable by management at the time of
preparation, may prove to be incorrect and actual results may
differ materially from those anticipated. Forward-looking
statements contained in this news release are expressly qualified
by this cautionary statement. The forward-looking statements
contained in this news release are made as of the date of this news
release and the Company will update or revise publicly any of the
included forward-looking statements only as expressly required by
applicable law.
Neither the Toronto Stock Exchange (TSX) nor its
Regulation Services Provider (as that term is defined in policies
of the TSX) accepts responsibility for the adequacy or accuracy of
this release.
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