TORONTO, March 6,
2023 /CNW/ -Corby Spirit and Wine Limited, the
leading distributor and marketer of premium spirits and wines in
Canada, is celebrating St.
Patrick's Day with its brand Jameson through a late-night eats
party in Toronto on March 17, 2023 from 9 p.m.
to 3 a.m. With Jameson's rich roots dating back to
18th-century Ireland, the brand is
proud of its heritage and culture and wants to make this St.
Patrick's Day a celebration to remember.
The Jameson After Hours Eats Party will be located in the
parking lot of 105 Spadina Avenue in Toronto, ON and will be the hub of fun for the
evening. Jameson's brand ambassadors will be on hand to chat with
partygoers, and attendees will have the opportunity to make new
friends while playing whiskey-themed games like Widen the Circle, a
modified version of ring toss using Jameson bottles. The more
friends you bring, the bigger the circle gets, and the better your
chances are of winning free Jameson swag.
The main attraction of the party will be the free late-night
eats, including poutine topped with Jameson-infused gravy. Jameson
wants to ensure that partygoers have a full stomach as they dance
the night away with a live DJ. Jameson will also be handing out
discount vouchers for Uber to the first 100 visitors.
In addition to the after-hours eats party, Jameson will be
offering delicious and exciting elevated programming at
participating bars throughout Toronto. These bars will be
featuring a Jameson Mule serve,
perfect for sharing and enjoying with friends. Consumers also have
the chance to enter a contest to win a $500 party with their circle of friends at each
of the participating bars*.
Participating on-premise accounts include The Rose & Crown,
The Jason George, St. John's Tavern, Hemingway's, Pennies, Monarch
Tavern, Blackburn Social House, the Maddy, Timothy's Pub,
Hurricanes, and Smokeshow.
Widen the Circle is the latest campaign from Jameson, and it's
all about encouraging people to Widen their Circle of friends and
celebrate with kindred spirits, whether old & trusted or
someone you've just met. As a brand that believes in a world where
there are no strangers, only friends you haven't met yet, the Widen
the Circle campaign is an open invitation to seek out and embrace
those spontaneous, serendipitous moments that spark new connections
and cherished memories. Louise
Healy, Senior Brand Manager, Big Whiskies, commented that
"Jameson has always been there to celebrate those special moments
of kinship that can happen when you meet someone, find that
commonality in the unknown and that spark just…happens. These are
the moments that we live for and Jameson wants to celebrate St.
Patrick's Day this year by creating a space for people to do just
that, find their kindred spirits."
This PR event is just one of many supporting the Widen the
Circle campaign, which is being supported nationally through strong
retail and on-premise programming, including unique gift with
purchases, pop-up displays, and retail theatres.
For those looking to celebrate St. Patrick's Day in style and
make new friends, head to Jameson's after-hours eats party in
Toronto on March 17th. Enjoy free entertainment, swag,
late-night eats, Jameson Runner Delivery coupons, and a safe ride
home with Jameson Irish Whiskey. You can also follow the St.
Patrick's Day celebrations on Corby Spirit and Wine's
Instagram.
About Jameson Irish Whiskey
Jameson Irish Whiskey's
story began in 1780 by founder John Jameson, who established a
whiskey distillery in Dublin under the family motto,
'Sine Metu' ('Without Fear'). Jameson personally selected barley
and casks and distilled his whiskey three times to create a smooth
spirit that has become the world's #1 selling Irish whiskey today.
For further information, please visit our website, follow us on
Facebook or Instagram, or find a bottle at your nearest
LCBO.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer,
marketer and distributor of spirits and wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in
Canada, including J.P. Wiser's®,
Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice®
vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based
liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a publicly traded company
based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit our
website or follow us on LinkedIn, Instagram, or Twitter.
*Full contest rules & regulations are available online &
at the participating on-premise accounts
SOURCE Corby Spirit and Wine Communications