Simon Fashion Now(TM) Brings Accessible Fashion and Free Entertainment to Consumers at Simon Malls Across the Nation
02 März 2009 - 3:00PM
PR Newswire (US)
Fashion shows and events offer spring style at an array of price
points INDIANAPOLIS, March 2 /PRNewswire-FirstCall/ -- Simon malls
around the country are rolling out the runway to showcase this
year's brightest spring styles at Simon Fashion Now(TM). Simon
Fashion Now(TM) is a series of vibrant fashion shows designed and
presented by Simon Property Group, Inc. (NYSE: SPG), the country's
largest owner, developer and manager of high quality retail real
estate. A celebration of luxurious and affordable style, Simon
Fashion Now(TM) will offer advice and insight into the latest
cosmetic trends, must-have accessories, and, of course, fashion
flair at select Simon properties. This event is open to everyone
and promises to provide dynamic free entertainment. "We are excited
to be bringing the hottest trends and styles to our fashion-minded,
yet budget-savvy consumers as well as showcasing our retailer's
impressive array of products," said Shari Simon, senior vice
president of corporate marketing, adding that Simon Fashion Now(TM)
will include five shows in the Spring and several more in the Fall.
Noting that after only one year, Simon Fashion Now(TM) has grown
into a pivotal social and style event at some of the company's
preeminent malls, Simon continued, "The key to this program's
success is its accessibility. You can see these fashion-forward
looks being modeled and then go right into the store and buy them
off the rack." Spring 2009 Simon Fashion Now(TM) stops include: --
The Galleria - Houston, TX: March 12-14 -- The Domain - Austin, TX:
March 27 & 28 -- La Plaza Mall - McAllen, TX: April 3 & 4
-- Dadeland Mall - Miami, FL: April 17 & 18 -- Lenox Square -
Atlanta, GA: April 24 & 25 "We have an extraordinary shopping
and style experience lined up for this year's Simon Fashion Now,
enabling our shoppers to get an up-close, multi-faceted look into
this exciting world without leaving their hometowns," said Jacque
Ellis, assistant vice president of corporate special events at
Simon. "This year's event will encompass the best of all price
points, with mix-and-match styles to accommodate the budgets of
today's passionate, style-conscious shoppers." Participating
retailers include, but are not limited to, Anne Fontaine, Banana
Republic, Billy Reid, Fendi, The GAP, Jimmy Choo, The Limited,
Macy's, MetroPark, Neiman Marcus, Saks Fifth Avenue and Steve
Madden. Retailer participation varies by event location. About
Simon Property Group Simon Property Group, Inc. is an S&P 500
company and the largest public U.S. real estate company. Simon is a
fully integrated real estate company which operates from five
retail real estate platforms: regional malls, Premium Outlet
Centers(R), The Mills(R), community/lifestyle centers and
international properties. It currently owns or has an interest in
386 properties comprising 263 million square feet of gross leasable
area in North America, Europe and Asia. The Company is
headquartered in Indianapolis, Indiana and employs more than 5,000
people worldwide. Simon Property Group, Inc. is publicly traded on
the NYSE under the symbol SPG. For further information, visit the
Company's website at http://www.simon.com/. About Simon Fashion
Now(TM) The concept of Simon Fashion Now was conceived through
grand opening events at properties like The Galleria in Houston,
TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in
Austin, TX. Through the success of these grand opening events,
which became fashion focused in 2003, Simon decided to take the
events national and Simon Fashion Now was introduced. The
contemporary program was designed to bring the runway to the
everyday fashionista. 2008 stops included The Westchester in White
Plains, NY; Burlington Mall in Burlington, MA; The Galleria in
Houston, TX; Fashion Valley in San Diego, CA; Ross Park Mall in
Pittsburgh, PA and Town Center at Boca Raton in Boca Raton, FL.
DATASOURCE: Simon Property Group, Inc. CONTACT: Les Morris for
Simon Property Group, +1-317-263-7711, Web Site:
http://www.simon.com/
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