SAO PAULO, Brazil, June 25 /PRNewswire-FirstCall/ -- Unilever and Perdigao announce that they are combining their respective skills in a joint venture to manage the Becel and Becel ProActiv brands in Brazil as well as to identify opportunities for other businesses. In light of their complementary characteristics, the two companies will bring together Perdigao's long experience in the manufacture, sale and distribution of food products in Brazil with the advanced technology, marketing and innovation, as well as brand recognition of Unilever both in Brazil and worldwide. This strategic alliance will provide the Brazilian market with high added value items aimed principally at consumers seeking healthy and functional nutrition. Unilever reaffirms its purpose to continue expanding the alternatives for growing the Becel and Becel ProActiv brands, totally aligned with the company's Vitality mission, thus preserving its pioneering spirit and leadership in the segment of products promoting cardiovascular health. The strategic alliance between the two companies also includes Unilever's sale to Perdigao of the Doriana, Delicata and Claybon brands. The agreement for the acquisition was concluded today. The manufacture of these brands will continue at Unilever's plant in Valinhos, state of Sao Paulo. Perdigao wishes to underscore that margarine is a product in total synergy with the chain of chilled and frozen products already distributed by the Company. Growth in the market for margarines is one of the priorities of the corporate expansion program. During the transition period, Unilever and Perdigao undertake to maintain the market fully supplied with these brands in complete alignment with the common commitment of the two companies to their customers, consumers and other stakeholders. For more information, please contact Edina Biava: 55 11 3718-5465 DATASOURCE: Perdigao S.A. Contact: Edina Biava, Perdigao, +011-5511-3718-5465 Web site: http://www.perdigao.com.br/

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