JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport
22 Juli 2024 - 5:40PM
UK Regulatory
JCDecaux Macau renews and extends its exclusive advertising
contract with Macau International Airport
JCDecaux Macau renews and extends its
exclusive advertising contract with Macau International
Airport
Paris, July
22nd, 2024 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that JCDecaux Macau, a
joint-venture between JCDecaux (80% equity) and HN Group (20%
equity), has renewed its exclusive advertising contract with Macau
International Airport for a 10-year period, following a competitive
tender process.
Running from July 1, 2024, this new contract
strengthens JCDecaux’s presence in Macau and follows the award of
the 15-year street furniture contract. Together with our Chinese
airports concessions, this ensures a strong presence in the
Guangdong-Hong Kong-Macao Greater Bay Area – one of the world’s
most dynamic regions, home to over 86 million people.
JCDecaux Macau has managed the advertising sales
concession at Macau International Airport since 2003. Under the new
contract, JCDecaux will introduce a programme of digitisation,
deploying innovative technology, creative solutions and airport
products to enhance airport services and experiences while
generating advertising revenue. Looking ahead, the growth of Macau
airport advertising will be driven by digitisation and a strong
emphasis on environmental, social, and governance (ESG) principles
while delivering results for advertisers.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “We are
delighted to have been chosen once again by the Macau International
Airport Company Limited following our longstanding 21-year
partnership. This contract is a further recognition of JCDecaux’s
expertise and ability to provide innovative and high-quality
solutions for advertisers. Our commitment to excellence and to
providing best-in-class service is at the heart of our enduring
relationship, and we are proud that this has been recognised by
CAM. We would like to thank CAM for their continued trust as we
work to provide next-generation airport advertising products and
services that can transform the airport environment and enhance the
passenger experience. This will create a powerful platform for
brand advertisers, promoting growth and innovation over the next
decade and beyond.”
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
- 22-07-2024 # Aéroport de Macao_UK
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