Zendesk Launches New Customer Sentiment and Intent Functionality Powered by Machine Learning
14 September 2022 - 6:00PM
Business Wire
Unique approach to AI is designed to better
serve customers and businesses without long, costly
implementation
Zendesk, Inc. (NYSE: ZEN) today announced Intelligent Triage and
Smart Assist, new AI solutions empowering businesses to triage
customer support requests automatically and access valuable data at
scale. By democratizing access to these solutions, companies can
see value in minutes by understanding intent and sentiment through
account-specific, data-driven models that are customized for
individual use cases and drive faster resolutions.
Industry analysts predict that in the near term, AI will touch
the majority of customer service interactions, but Zendesk research
shows less than a third of companies are currently using AI to help
their service teams become more efficient. That’s in part because
even as AI technology has rapidly improved in the last five years,
software vendors haven’t yet passed those improvements on to their
customers and are still selling expensive AI solutions that are
extremely time-consuming to set up.
Intelligent Triage and Smart Assist are the next step in
Zendesk’s vision to create accessible CX AI for companies of all
sizes. The technology uses proprietary industry expertise
and insights from trillions of customer data points and applies a
vertical lens. This creates models custom to each business capable
of identifying the intent, language and sentiment of each customer
interaction.
This unique approach to applying machine learning creates more
personalized and informed interactions to better serve customers.
For example, specific inquiries, such as "I'm having problems with
payment", can be automatically sent to an agent who is equipped to
handle billing for a quicker resolution, while inquiries that
include language written in all capital letters or in a sarcastic
way will indicate a highly negative sentiment and be routed to the
top of the queue.
The new capabilities:
- Instantly route and prioritize revenue drivers, ensuring agents
are working on business-critical requests
- Analyze distribution of requests so businesses can better plan
operations, collaborate across departments and identify improvement
opportunities supported by data for more efficient CX
operations
- Automatically guide agents on how to best resolve a customer’s
issue in real-time, understand context, recommend solutions, and
improve coaching and training with valuable insights
- Continuously boost accuracy as the AI solutions receive
feedback on predictions and recommendations
- Detect sensitive information automatically to meet compliance
and security needs or extract confidential data like names,
addresses, phone numbers, usernames, and financial info for use in
workflows
All these capabilities are offered out-of-the box, included with
The Zendesk Suite Enterprise Edition, instead of requiring months
of training or costly developer support.
“With this technology, we’re delivering AI tools that can be set
up in under a minute to streamline business operations without
needing dedicated developers or an expensive implementation,” said
Adrian McDermott, chief technology officer, Zendesk. “Our approach
is designed to take the burden off customer experience teams
through pre-trained machine learning tools that do more, faster and
with less guesswork involved. These models come ready to use
instantly, and continue to learn over time and become customized to
each company’s operations by continuously incorporating
feedback.”
Zendesk analysis shows that 80% of inquiries can be narrowed
down to only 20 issues. That knowledge is incredibly powerful when
looking to streamline and improve CX processes.
“I'm a big fan of anything that makes customer experiences
better, and the ability to triage requests is a foundational
element, not only for CX efficiency, but also for customer
satisfaction,” said Shelly Kramer, founding partner, Futurum
research. “Zendesk’s AI tools nail it when it comes to the ability
to quickly and easily determine customers' intent and sentiment,
allowing for quick routing to the right agent and speedy
identification of areas where processes can be improved. This
ensures the speedy (sometimes instantaneous) resolution of customer
issues, helps the customer service team remain agile (especially
during busy times like the holiday season), and delivers bottom
line business benefits in terms of hours/costs saved. There's
nothing not to like about this new functionality.”
“Instead of putting bots that aren’t fully trained in front of
customers, causing frustration and many times lost business,
Zendesk’s fundamentally different approach takes the burden and
complexity off of customers, allowing companies to build powerful
applications on top of a strong foundation,” said Cristina Fonseca,
vice president of product, Zendesk.
*Intelligent Triage and Smart Assist technology is initially
focused on Retail/eCommerce use cases, with more industries to roll
out. For more from Zendesk’s CTO on the company’s AI perspective
please visit the Zendesk Newsroom.
About Zendesk
Zendesk started the customer experience revolution in 2007 by
enabling any business around the world to take their customer
service online. Today, Zendesk is the champion of great service
everywhere for everyone, and powers billions of conversations,
connecting more than 100,000 brands with hundreds of millions of
customers over telephony, chat, email, messaging, social channels,
communities, review sites and help centers. Zendesk products are
built with love to be loved. The company was conceived in
Copenhagen, Denmark, built and grown in California, taken public in
New York City, and today employs more than 6,000 people across the
world. Learn more at www.zendesk.com.
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Courtney Blake +1-816-520-5503 press@zendesk.com
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