SECAUCUS, N.J., Aug. 10, 2020 /PRNewswire/ -- The Vitamin
Shoppe®, an omni-channel specialty retailer of
nutritional products, announced it has appointed Muriel F.
Gonzalez as Executive Vice President, Chief Merchandising and
Marketing Officer, effective today.
In this new role, Ms. Gonzalez will spearhead all merchandising,
marketing, product development, and private brands initiatives,
driving a cohesive and integrated vision for The Vitamin Shoppe's
ongoing reinvention as the industry's premiere health and wellness
lifestyle retailer.
Ms. Gonzalez brings deep expertise from a distinguished,
four-decades long career in senior roles at Macy's, Bergdorf
Goodman, Estée Lauder, Saks Fifth Avenue, and Ann Taylor. She
reports to Sharon M. Leite, Chief
Executive Officer of The Vitamin Shoppe.
Commenting on the appointment, Ms. Leite stated, "I am thrilled
to welcome Muriel to The Vitamin Shoppe as we continue to
reinvigorate our retail, merchandising, and marketing strategies to
become the leading destination for comprehensive health and
wellness solutions. Muriel brings vast experience in brand
building, product development and innovation, and driving revenue
growth in a specialty environment. Her talents in forging vibrant
vendor relationships and strategic partnerships will be crucial to
the continued revitalization of our product assortments and total
customer experience. Additionally, Muriel's unique perspectives
from fashion and beauty will be a defining factor as we evolve and
elevate The Vitamin Shoppe brand, strengthening the vital
connection between our merchandise and messaging."
Ms. Gonzalez commented, "I have seen the interest in healthy,
active lifestyles influence trends across the entire retail
landscape for years. I'm especially excited to join the dynamic
team at The Vitamin Shoppe at time when this interest is more
relevant than ever, and the need for a trusted brand in the
wellness space is greater than ever. The Vitamin Shoppe embodies
the values of quality, innovation, and expertise better than any of
its peers and I see incredible opportunities to reach new
consumers, new categories, and a new lifestyle positioning that
truly delivers on the potential of this brand."
Reporting into Ms. Gonzalez at The Vitamin Shoppe are the
Merchandising, Marketing, Product Development and Private Brands,
and Content and Creative teams.
Ms. Gonzalez previously held several senior merchandising roles
at Macy's from 2006 to 2017, leaving that company as EVP, Omni
General Merchandise Manager of Beauty, where she held full
strategic responsibility for the $3.7
billion beauty business within 650 Macy's stores, macys.com,
and the Bluemercury specialty concept. While at Macy's, Ms.
Gonzalez also held various GMM roles in the fragrance, women's
shoes, handbags, accessories, jewelry, and intimate apparel
categories. She was named a Retailer of the Year by WWD in
2013 and bestowed a similar honor by Footwear News in
2012.
Earlier in her career, Ms. Gonzalez spent nine years at Estée
Lauder North America, serving as SVP, Marketing, responsible for
all aspects of brand marketing, product development, and
positioning for a $1.3 billion retail
business. She also previously held roles as EVP, Chief Marketing
Officer at Ann Taylor; SVP, GMM for Non-Apparel at Bergdorf
Goodman, with responsibility for beauty, accessories, jewelry,
shoes, decorative home, intimate apparel, swim, and coats, nearly
doubling revenue in those categories in five years; and VP,
Divisional Merchandise Manager at Saks Fifth Avenue.
Ms. Gonzalez currently serves on the advisory board of Lumanu, a
technology-based influencer marketing platform, and as an advisor
to Franline, the parent company of Frances Prescott Skincare. She
graduated Magna Cum Laude from St.
John's University.
About The Vitamin Shoppe
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc.
(NASDAQ: FRG), is an omni-channel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to help them become
their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, specialty supplements, herbs, sports nutrition,
homeopathic remedies, green living products, and natural beauty
aids. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor Weight Management System™, fitfactor KETO™,
plnt®, ProBioCare®, and True
Athlete®. The Company conducts business through over 730
company-operated retail stores under The Vitamin Shoppe and Super
Supplements banners, and via its website,
www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe
