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America's Value Leaders Salute Merit of Education Nationwide Contest Awards Twenty Students Each With a $10,000 Scholarship CHICAGO, Sept. 8 /PRNewswire/ -- It's no secret that Suave(R) and Dollar General(R) are synonymous with great quality products offered at a great price. Now, these two value brand leaders are working together to celebrate a different kind of American value -- the value of education. To encourage students across the country to aim high and make their educational dreams a reality, Suave and Dollar General will award 20 grand prize winners each with $10,000 toward their education. Suave and Dollar General want to hear what shoppers have to say about the value of education -- in their contest entries. Qualified entries must include an essay telling Suave why they should be one of the lucky people to win a $10,000 education account(1) (no more than 100 words) and a cash register receipt dated between September 1-30, 2004, for the purchase of four Suave products at Dollar General. Entries will be judged equally on the following criteria: quality of essay relative to age, clarity of expression, and creativity and originality. All entries must be mailed to Suave Dollar General Essay Contest, P.O. Box 1529, Young America, MN, 55594-1529. The search is open to all U.S. residents who are five years of age or older. No entry fee is required. Entries must be postmarked by October 1, 2004 and received by October 8, 2004. See official rules at any Dollar General Store, except stores in Maryland. For store locations, visit http://www.dollargeneral.com/ . (1) The prize is a $10,000 529 Education Bond, at time of maturity. Bond can only be used for educational expenses (e.g. tuition, books), and may be awarded directly to an educational institution in the winner's name. Suave(R) offers more than 300 personal care products including hair care, anti-perspirants/deodorants, body washes, body scrubs and hand and body lotions. A Unilever Home & Personal Care Brand (NYSE:UNNYSE:UL), Suave is available nationwide in food, drug and mass outlet stores. In 2003, an annual survey conducted by DSN Retailing Today named Suave America's favorite health and beauty aid brand for the third year in a row. Suave, a name that has been trusted for quality and value for more than 60 years, is purchased by 61 percent of American households each year. More than 18 Suave products are sold every second. Dollar General Corporation(R) is a customer-driven distributor with more than 7,000 stores in 29 states throughout the South, East, Midwest, and Northern regions of the country. The Company store support center is located in Goodlettsville, Tennessee. Stores are serviced by seven company-owned distribution center in: Scottsville, Kentucky; Indianola, Mississippi; Ardmore, Oklahoma; South Boston, Virginia; Fulton, Missouri; Alachua, Florida; and Zanesville, Ohio. Dollar General Corporation is a publicly held, Fortune 500(R) company. Common stock is traded on the New York Stock Exchange under the symbol "DG." In fiscal 2003, the Company reported sales of $6.9 billion. Dollar General's web site can be reached at http://www.dollargeneral.com/ . DATASOURCE: Suave CONTACT: Katie Welch of Weber Shandwick, +1-312-988-2384, Web site: http://www.dollargeneral.com/

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