Unilever U.S. in Agreement with WPP for Shopper Marketing Customized Solution Business
12 Februar 2014 - 5:00PM
Business Wire
Unilever today announced that it has signed an agreement with
WPP, the world leader in marketing communications, for an
aggregated customized approach to Shopper Marketing in the United
States. Terms of the agreement were not disclosed.
A new group within the agency – Team Unilever Shopper – will
provide Unilever with customized Shopper Marketing solutions
comprised of resources from multiple WPP companies and associates,
which include: Barrows, Bravo, Geometry Global, Kantar Retail,
Lunchbox, Mindshare, Rockfish, Shopper2Buyer and TNS Global. The
agreement is effective immediately.
“Shopper marketing is a key capability for Unilever,” said Kathy
O’Brien, Unilever Vice President, Marketing to Shoppers. “With the
shoppers’ path-to-purchase now involving so many touch-points, we
believe our new partnership with Team Unilever Shopper will allow
us to integrate our efforts across in-store visibility, shopper
insights, multicultural marketing, retail activation, e-commerce
and shopper media. This will drive greater effectiveness through
focused delivery. We will use shopper insights to optimize our
content regardless of where it resides and what form it takes, so
shoppers can engage with, talk about and buy our brands
consistently in the most convenient ways possible.”
“More and more clients are realizing that shopper marketing is
so important it requires a collection of different agency resources
working together, rather than a single agency,” said Carl Hartman,
a Global Client Leader of WPP. “WPP is unique in our collection of
assets across insights, category management, in-store media,
digital shopper and e-commerce, multicultural shopper and more. Our
real strength is being able to customize an offering for a
particular client – which we've now done with Unilever."
About Unilever:
Unilever is one of the world’s leading suppliers of Food, Home
and Personal Care products with sales in more than 190 countries.
In the United States, the portfolio includes brand icons such as:
Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp
& Hair Therapy, Consort For Men, Country Crock, Degree, Dove
personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t
Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever
2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle,
Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI,
TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the
preceding brand names are trademarks or registered trademarks of
the Unilever Group of Companies.
Our ambition is to double the size of our business, while
reducing our overall environmental footprint (including sourcing,
consumer use and disposal) and increasing our positive social
impact. We are committed to helping more than a billion people take
action to improve their health and well-being, sourcing all our
agricultural raw materials sustainably by 2020, and decoupling our
growth from our environmental impact. Supporting our three big
goals, we have defined seven pillars, underpinned by targets
encompassing social, environmental and economic areas. See more on
the Unilever Sustainable Living Plan at
http://www.unileverusa.com/sustainable-living/.
Unilever employs approximately 10,000 people in the United
States – generating nearly $9 billion in sales in 2013. For more
information, visit www.unileverusa.com.
Unilever Media RelationsAnita Larsen/Jaime
Stein201-894-7760MediaRelations.USA@unilever.com
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