Eighty million women in the U.S. have lotion in their home, but
do not use it on a daily basis1. Over half of these light lotion
users claim “lack of time for themselves” as being the biggest
barrier to lotion use.2 Many of these women know they should be
using body lotion every day, but skip it because it takes too long
to apply and absorb, slowing down their morning routine.
Introducing new Vaseline® Spray & Go Moisturizer – a
quick, continuous 360° spray lotion that moisturizes deeply and
absorbs in seconds, so women can put their clothes right on after
moisturizing and get on with their day. Leaving skin instantly soft
– not sticky or greasy – this breakthrough lotion will be available
nationally in stores beginning March 2013.
Unlike traditional bottled lotions, new Vaseline Spray & Go
Moisturizer delivers category changing innovation through the union
of three special elements:
1. External Structure: Consists of
an expertly-engineered, twist-lock actuator that is easy to press
and prevents spills, as well as a contoured aluminum can that fits
nicely in the hand.
2. Internal Structure: Utilizes
bag-on-valve technology for 360° continuous spray delivery, using
only compressed air.
3. Formulation: Thin enough to
spray, while utilizing the right balance of humectants and
occlusives to deliver a non-sticky sensory experience, and
effective moisturization. The formula contains multi-layer moisture
complex and infuses moisture across all layers of skin3 – at the
top, the core and deep down.
These features unite to deliver a targeted spray (approximately
the width of a woman’s wrist) that spreads easily and evenly, and
absorbs in 10 seconds or less with a few quick rubs. For fast, full
body coverage, women are encouraged to utilize the product’s
signature application method - the “Up, Switch, Down, Rub” - where
one sprays up one side of the body, switches hands, sprays down the
other side of the body, and then quickly rubs the lotion in.
“We know the number one reason women do not use lotion more
regularly is because of the wait time that comes with normal lotion
application,” says Dawn Hedgepeth, Unilever U.S. Skin Director.
“That is why we are excited to be launching new Vaseline Spray
& Go Moisturizer, a breakthrough innovation that offers women a
quick and convenient moisturizing solution that absorbs in seconds.
Our goal is to make it easy for more women to incorporate lotion
into their daily morning routines and keep their skin healthy.”
The Vaseline Spray & Go Moisturizer line includes three
variants, each available in a NET WT 6.5 OZ. can:
1. Vaseline Spray & Go Moisturizer
Total Moisture®: contains pure oat extract and leaves skin
feeling healthy and skin.
2. Vaseline Spray & Go Moisturizer
Aloe Fresh: contains pure aloe and leaves skin feeling
healthy and fresh.
3. Vaseline Spray & Go Moisturizer
Cocoa Radiant™: contains pure cocoa butter and leaves skin
feeling healthy and glowing.
Vaseline Spray & Go Moisturizer can be used daily and will
be available at food, drug and mass retailers nationwide in March
2013 (SRP $7.99). Visit www.maxthemorning.com for more
information.
_________________
1 An estimated 80-95 million women in the U.S. keep body lotion
in their homes, but don’t use it daily. [Source: Kantar World Panel
% weighted users – women 13+ using HBL on the body in the average
week (recorded behavior) & in given year (claimed behavior)in
US ; 2011 US Census Bureau; 2005 Hand and body lotion category
Habits & Attitudes study in US]
2 Source: H&P Triggers & Barriers Study 2010
3 Stratum corneum (multi-layer surface skin)
About Vaseline
Vaseline® products are manufactured by Unilever [NYSE: UL, UN],
one of the world’s largest consumer products companies. With a more
than 140-year heritage as America’s most trusted healthy skin
expert and more than 30 years as a leading global hand and body
lotion brand, Vaseline delivers products that meet the specific
needs of consumers, no matter their lifestage or lifestyle. The
Vaseline brand encompasses six product ranges – Vaseline® Spray
& Go Moisturizer, Vaseline® Total Moisture®, Vaseline®
Intensive Rescue®, Vaseline® MEN®, Vaseline® Petroleum Jelly and
Vaseline® Lip Therapy® products. Vaseline products are available at
food, drug and mass retailers nationwide. For more information,
visit www.vaseline.com, www.facebook.com/vaseline or
www.twitter.com/vaselinebrand
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home
and Personal Care products with sales in over 190 countries. Our
products are present in 7 out of 10 homes globally and are used by
over 2 billion people on a daily basis. In the United States and
Canada the portfolio includes brand icons such as: Axe, Becel, Ben
& Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair
Therapy, Consort For Men, Country Crock, Degree, Dove personal care
products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!,
Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions,
Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple,
Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI,
TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names
are trademarks or registered trademarks of the Unilever Group of
Companies.
Our ambition is to double the size of our business, whilst
reducing our overall environmental footprint (including sourcing,
consumer use and disposal) and increasing our positive social
impact. We are committed to helping more than a billion people take
action to improve their health and well-being, sourcing all our
agricultural raw materials sustainably by 2020, and decoupling our
growth from our environmental impact. Supporting our three big
goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at
http://www.unileverusa.com/sustainable-living/ or
http://www.unilever.ca/sustainable-living/.
Unilever employs more than 12,000 people across North America –
generating over $10 billion in sales in 2012. For more information
visit www.unileverusa.com or www.unilever.ca.
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