Vaseline Challenges Men to Get (and Keep) a Grip in Exciting New Online Football Game
02 April 2011 - 2:23AM
Marketwired
What football fan out there has not wondered if they have what it
takes to get in the game? Now, men can test their game-day skills
in the Keep Your Grip Challenge, an exciting new online football
game created by Vaseline MEN, a line of non-greasy hand and body
lotions, that challenges players to keep their grip on the ball as
they charge downfield. The Challenge is hosted by football legend
and longtime Vaseline MEN partner Michael Strahan, who coaches,
encourages and even taunts the player as he tries to advance
through the game. Vaseline MEN launched the online football
experience at a battle of the gridiron greats yesterday when
Strahan took on New York Giants wide receiver Steve Smith and
Atlanta Falcons tight end Tony Gonzalez for the highest score.
For downloadable assets including video, photos and other
supporting documents, please visit:
http://www.multimedianewscenter.com/vaseline/keep-your-grip-challenge-with-football-greats-michael-strahan-steve-smith-and-tony-gonzalez
The Vaseline MEN Keep Your Grip Challenge puts the player right
in the center of the action by challenging him to grip and run the
ball down the field to break through to the end zone. Through five
levels of non-stop bone-crushing play, keeping a firm grip on the
ball wins the game. There is one catch: fierce defenders will
attack relentlessly, showing no mercy as they try to tackle the
player. Larger-than-life animated players, fast cuts and moves, and
constant action is all part of the game's dynamic 3-D experience.
The Keep Your Grip Challenge is one of the first widely-available
branded games to be powered by Unity technology, usually found in
more sophisticated console games.
Strahan, Smith and Gonzalez went head to head at Chelsea Piers
in New York to tackle the game instead of each other. They put
their skills, speed and stamina to the test as they tried to keep
their "virtual" grip on the ball and battle it out for the highest
score in the Challenge. With a high score of 74,600, Gonzalez beat
Strahan at his own game, showing that he has what it takes to get
downfield while holding onto the ball. In celebration of the
friendly competition, Vaseline MEN made a $25,000 donation in
Gonzalez's name to Youth on the Move -- a non-profit organization
that supports national youth football programs.
"No other game requires a good grip as much as football, since
you have to hold onto the ball to win -- and you just can't do that
with greasy skin," says Michael Strahan. "Vaseline MEN has really
scored with this game, which highlights the lotion's non-greasy
formula, while giving guys a chance to do what they love to do --
take on a challenge."
Men can take the Keep Your Grip Challenge by
visiting KeepYourGripChallenge.com. Players can also enter for
the chance to win a viewing party in Las Vegas for themselves and
three friends for next year's big game*. They will also have a
chance to win one of one-hundred footballs autographed by Michael
Strahan.
The Challenge is housed on WildTangent, a popular online gaming
hub for men that reaches more than 100 million players per month. A
leader board allows players to see how their scores stack up
against others. There is a "Like" button on the WildTangent site so
that players can like the game on Facebook, as well as a "Share"
button to spread the word on social media sites and channels
including Facebook, Twitter, Email, StumbleUpon and Digg. Fans can
also pass the game along after they have entered the
sweepstakes.
ABOUT VASELINE MEN Vaseline MEN is a line of non-greasy body and face lotions
that are specifically formulated to strengthen men's skin. The
brand's line of products and variants reflect a deep understanding
of the consumer marketplace and extensive research into men's
attitudes on skin care. Vaseline MEN formulas can be used every day
on all skin types and are available in three variants: the Vaseline
MEN Fast Absorbing Body and Face Lotion and Vaseline MEN Cooling
Hydration Body Lotion are both available in a 24.5oz pump (SRP:
$5.49-$6.99) and the Vaseline MEN Extra Strength Body and Face
Lotion is available in a 10oz bottle (SRP $3.19-$3.69)
ABOUT VASELINE Vaseline® products are
manufactured by Unilever (NYSE: UL) (NYSE: UN), one of the world's
largest consumer products companies. The Vaseline brand is
passionate about skin and believes skin is amazing. With a 140-year
heritage as America's most trusted healthy skin expert and more
than 30 years as a leading global hand and body lotion brand,
Vaseline delivers products that meet the specific needs of
consumers, no matter their lifestage or lifestyle. The Vaseline
brand encompasses four product ranges -- Vaseline Cocoa Butter™,
Vaseline MEN™, Vaseline Intensive Rescue™ and Vaseline Aloe Fresh™.
In addition the Vaseline brand offers four variants -- Total
Moisture, Renewal Age Redefining Body, Healthy Hand and Nail, and
Firming, as well as a complete line of Vaseline Petroleum Jelly and
lip balm products. Vaseline products are available at food, drug
and mass retailers nationwide. For more information, visit
www.vaseline.com, www.facebook.com/vaseline or
www.twitter.com/vaselinebrand.
ABOUT UNILEVER Unilever is one of the
world's leading suppliers of fast moving consumer goods with strong
operations in more than 100 countries and sales in 180. With
products that are used over two billion times a day around the
world, we work to create a better future every day and help people
feel good, look good and get more out of life with brands and
services that are good for them and good for others. In the United
States, Canada and the Greater Caribbean (Trinidad & Tobago,
Dominican Republic, Puerto Rico) the portfolio includes brand icons
such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!,
Klondike, Knorr, Lever 2000, Lipton, Omo, Pond's, Popsicle,
Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline,
and Wish-Bone. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever employs more than 13,000 people across North America --
generating nearly $10 billion in sales in 2010. For more
information, visit www.unileverusa.com, www.unilever.ca, or
www.unilevercaribbean.com.
*No purchase necessary. Void where prohibited. Ends 6/30/11.
Must be 18+. Official rules at keepyourgripchallenge.com.
CONTACTS: Katie Wadhams M Booth & Associates (212)
481-7000, ext. 3226 Email Contact Stacie Bright Unilever Email
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