Unilever Strikes iAD Deal with Apple
07 Juni 2010 - 10:28PM
Business Wire
Unilever will be the consumer goods presenting advertiser on the
new iAD platform unveiled today by Steve Jobs at Apple’s Worldwide
Developers conference in California.
The announcement follows hard on the heels of the return of
virtually all of Unilever’s top marketers from a visit to a host of
major new media owners and developers on the West Coast of the US
last month. The Apple deal marks the first of many developments
that are anticipated from the trip.
Keith Weed, Unilever’s Chief Marketing Officer, who led the trip
to the West Coast said, “It’s great to have been able to translate
conversations from a month ago into concrete action so soon and to
be at the forefront of something so innovative.
“Unilever has always been an innovator in advertising – from the
first black & white and colour advertising on UK TV, to Dove
‘Evolution’ being the first online ad to win the Lion d’ Or at
Cannes – and we are now leading marketing into the digital age
where the key will be to unlock the potential of mobile.”
Fifty-five years on from airing the first ever television
advertisement in the UK with Gibbs SR toothpaste, Dove for Men will
be the first consumer product to be advertised on Apple’s new
platform in July, with a new ad specifically designed to be shown
on Apple’s suite of mobile devices.
Dove for Men will be the first in a series of Unilever brands
expected to run ads on the new platform.
Architect of the Apple deal, Babs Rangaiah, Unilever’s Vice
President Global Communications Planning said, “We know that 25
percent of the world is online now, but the next 75 percent will
mostly get online via mobile – and mostly in D&E markets. This
partnership will offer us the ability to work within what we
believe will be the future of the mobile internet – APPS.”
About Unilever
Unilever works to create a better future every day. We help
people feel good, look good and get more out of life with brands
and services that are good for them and good for others.
We are one of the world’s leading suppliers of fast moving
consumer goods with strong local roots in more than 100 countries.
Our portfolio includes some of the world’s best known and most
loved brands including eleven €1 billion brands, and global
leadership in many categories in which we operate. The portfolio
features iconic brands such as:
Knorr, Lipton, Country Crock, Dove, Axe, Surf, Cif, Pot Noodle
and Peperami.
We have around 163,000 employees in approaching 100 countries,
and generated annual sales of €40 billion in 2009. For more
information about Unilever and its brands, please visit
www.unilever.com.
Safe Harbour
This announcement may contain forward-looking
statements, including ‘forward-looking statements’ within the
meaning of the United States Private Securities Litigation Reform
Act of 1995. Words such as ‘expects’, ‘anticipates’, ‘intends’,
‘believes’ or the negative of these terms and other similar
expressions of future performance or results, and their negatives,
are intended to identify such forward-looking statements. These
forward-looking statements are based upon current expectations and
assumptions regarding anticipated developments and other factors
affecting the Group. They are not historical facts, nor are they
guarantees of future performance. Because these forward-looking
statements involve risks and uncertainties, there are important
factors that could cause actual results to differ materially from
those expressed or implied by these forward-looking statements,
including, among others, competitive pricing and activities,
economic slowdown, industry consolidation, access to credit
markets, recruitment levels, reputational risks, commodity prices,
continued availability of raw materials, prioritisation of
projects, consumption levels, costs, the ability to maintain and
manage key customer relationships and supply chain sources,
consumer demands, currency values, interest rates, the ability to
integrate acquisitions and complete planned divestitures, the
ability to complete planned restructuring activities, physical
risks, environmental risks, the ability to manage regulatory, tax
and legal matters and resolve pending matters within current
estimates, legislative, fiscal and regulatory developments,
political, economic and social conditions in the geographic markets
where the Group operates and new or changed priorities of the
Boards. Further details of potential risks and uncertainties
affecting the Group are described in the Group’s filings with the
London Stock Exchange, Euronext Amsterdam and the US Securities and
Exchange Commission, including the 20-F Report and the Annual
Report and Accounts 2009. These forward-looking statements speak
only as of the date of this document. Except as required by any
applicable law or regulation, the Group expressly disclaims any
obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to
reflect any change in the Group’s expectations with regard thereto
or any change in events, conditions or circumstances on which any
such statement is based.
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jul 2023 bis Jul 2024