Hindustan Unilever Ltd. (500696.BY) Tuesday reported a better-than-expected 47% jump in fiscal fourth-quarter net profit as the largest Indian consumer-products maker by sales benefited from one-time gains.

The company said it will take all steps to retain market share, indicating the company's profitability would continue to be under pressure going forward as it is facing intense competition in its core soaps and detergent segment.

"The market will remain competitive" and "we will take all the right steps in order to ensure that we hold on to our competitive position," Chief Executive Nitin Paranjpe told reporters.

Net profit for the three months through March rose to INR5.81 billion from INR3.95 billion a year earlier, while Sales rose 8.2% to INR43.16 billion from INR39.88 billion.

The average of estimates in a Dow Jones Newswires poll of 12 analysts was for a net profit of INR4.66 billion on sales of INR42.75 billion.

Results for the last quarter were helped by an exceptional gain of INR1.43 billion, primarily related to sale of long-term investments. The year-earlier quarter had an exceptional loss of INR1.07 billion.

The quarter also had an extraordinary gain of INR521.1 million related to a write-back of certain provisions made earlier.

The company reported an 11% expansion in sales volume at its local consumer-goods business, supporting expectations of a rebound in demand for its products such as soap bars and detergent packs. It had reported a 4% decline in sales volume in the comparable quarter last year.

Local consumer-goods sales, however, rose just 7.8% to INR40.06 billion, indicating a hit from price cuts and promotional offers.

Hindustan Unilever's sales have been under pressure as consumers have been buying fewer soap bars and detergent packs from the company, switching to cheaper offerings from rivals such as Godrej Consumer Products Ltd. and Procter & Gamble Co.'s (PG) India unit.

The company said the quarter saw sales volume growth in soaps in both the premium and low-cost segments.

However, the growth in volume has come at the cost of lower profitability as it cut prices, stepped up advertising and aggressively promoted brands.

Profit margin before interest, tax and depreciation fell 130 basis points from a year earlier, Chief Financial Officer R. Sridhar told reporters.

Hindustan Unilever's expenses in the quarter jumped 9.5% to INR38.35 billion. This was led primarily by a 39% jump in advertising and promotion costs to INR6.27 billion.

Sales of soap brands such as Lifebuoy, Lux, Dove and Rexona and detergent brands like Wheel, Surf Excel and Rin fell 1.9% to INR19.78 billion. This soaps and detergents segment contributed 45% of its sales.

Sales of personal-care products including Axe deodorant and Pepsodent toothpaste grew 19% to INR12.55 billion.

-By Rumman Ahmed, Dow Jones Newswires; 91-9845104173; rumman.ahmed@dowjones.com

 
 
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