Publicis Gets Ad Contracts With Chevrolet, Chrysler, Unilever
21 Dezember 2009 - 11:33AM
Dow Jones News
French advertising company Publicis Groupe SA (PUB.FR) Monday
said it has won advertising contracts with General Motors Co.'s
Chevrolet, Chrysler Group LLC and Anglo-Dutch consumer goods group
Unilever PLC (ULVR.LN).
Publicis will handle advertising for three Chevrolet brands in
the U.S., an account previously held by Interpublic Group of Cos.'
(IPG) Campbell-Ewald agency, Publicis said in a statement.
In the first months of 2009, Chevrolet spent about $200 million
on these three brands, Publicis added, quoting research institute
Nielsen.
Publicis' Fallon agency won Chrysler's advertising budget from
Omnicom Group Inc's (OMC) BBDO. Chrysler spent $283.4 million on
its advertising in the first nine months of 2009, a 48.5% drop
compared with last year, Publicis said, quoting Nielsen.
Razorfish, the digital agency Publicis recently bought from
Microsoft Corp. (MSFT), will handle Unilever's online advertising
campaigns, along with Havas' (HAV.FR) Euro RSCG agency and
privately-held agencies AKQA and Lean Mean Fighting, Publicis
said.
-By Ruth Bender, Dow Jones Newswires; +33 1 40 17 17 54;
ruth.bender@dowjones.com
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