TABS Group Signs Agreement With Unilever for TABS Total Store Analytics(TM) Service
17 September 2008 - 9:05PM
PR Newswire (US)
SHELTON, Conn., Sept. 17 /PRNewswire/ -- In a sign of the continued
commitment to being the leading provider of shopper insights and
retailer analytics, TABS Group today announced an agreement with
Unilever (NYSE:UNNYSE: UL) to conduct Total Store Analytics(TM)
(TSA). TABS Group, a marketing research and consulting company
based in Shelton, CT (http://www.tabsgroup.com/), will provide
Unilever with custom solutions to help enhance retailer sales and
profits. The terms of the deal were not disclosed. "We are
flattered by the commitment Unilever has shown as we concluded the
pilot phase of this process, and we are excited to begin a full
expansion of our services to their key retail customers," said TABS
Group President and Founder, Dr. Kurt Jetta. Jeffery Joyner, TABS
Sr. Executive/Partner notes, "We are confident that TABS Total
Store Analytics will add to the Unilever portfolio of outstanding
solutions. TSA will enhance retailer's ability to execute accurate
and timely decisions leading to incremental sales and profits.
Based on the pilot study, the opportunities for real time, market
shifting results are prevalent." Unilever has engaged TABS for the
Health and Beauty Care sector and will also utilize TABS services
for Frozen Foods, Dairy and Dry Grocery. Each retailer engagement
will entail analysis and recommendations for space allocation by
category, location optimization and category adjacencies. All
analysis and resulting implementation is done at the chain, store
cluster and individual store basis. "Our new partnership with TABS
Group will help us provide unique solutions to our retail customers
using the Total Store Analytics(TM) platform," said Director of
Category Management, Kimberly Senter. "In pilot programs with some
of our major customers, the response to this new capability has
exceeded all expectations." About TABS Group TABS Group was founded
by Dr. Kurt Jetta in 1998 as a service with a better way to conduct
Sales and Marketing analytics in the Consumer Products Industry.
Back then -- and still to this day -- there is an inordinate amount
of time and expense dedicated to the analytics process with little
concern for the return on that analytics investment. TABS Group has
developed unique and affordable process to strip out time and cost
from the analytical process. Our methodologies are robust, proven,
and put to work daily for dozens of clients across a variety of
Food, Drug, and General Merchandise categories. For more
information please contact Lisa Balsera at or visit
http://www.tabsgroup.com/. About Unilever Unilever's mission is to
add vitality to life. We meet everyday needs for nutrition, hygiene
and personal care with brands that help people feel good, look good
and get more out of life. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. In the
United States, the portfolio includes brand icons such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Country Crock, Degree,
Dove personal care products, Hellmann's, Klondike, Knorr, Lipton,
Promise, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Unilever employs more than 14,000
people in the United States and Puerto Rico -- generating nearly
$11 billion in sales in 2007. For more information, visit
http://www.unileverusa.com/. DATASOURCE: TABS Group CONTACT: Lisa
Balsera, +1-813-340-0804, , for TABS Group Web Site:
http://www.tabsgroup.com/ http://www.unileverusa.com/
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