Smoke-Free Bar Unmasks Hidden Odors: More Funk Than a Men's Room
24 Juli 2008 - 3:00PM
PR Newswire (US)
New Research Uncovers the Stinky Truth about Bar Patrons' B.O.
CHICAGO, July 24 /PRNewswire/ -- As more cities around the world
pass smoke-free legislation in their bars and restaurants, patrons
are wrinkling their noses at an alarming truth: the smoke may have
been masking equally offensive odors. Speculating that patrons
themselves could be partly to blame for new, unpleasant smells,
AXE, the male grooming brand and maker of all-over deodorant
bodysprays, partnered with world-renowned scent scientist Alan
Hirsch, M.D., to reveal what's behind "bar funk." Through a series
of scientific tests at a popular Chicago bar/restaurant, Dr. Hirsch
discovered that while the odor of cigarette smoke is gone, equally
offensive aromas that were previously hidden have surfaced. The
tests also showed that bar patrons were a major cause of the stink.
Sweat was one of the top odor contributors to the "bar funk" and in
addition to armpit odor, smells from patrons' backs, heads and
abdomens were also potent. While these tests were conducted in only
one bar, the results could shed light on why other smoke-free
establishments are also experiencing "bar funk." KEY FOUL FINDINGS
Using scientific odor-gauging instruments, Hirsch performed two
tests: 1.) "ambient odor concentration" test to quantify how bad
the smoke-free bar smelled; and 2.) "head-space analysis" test on
six randomly selected male patrons to locate the sources of their
smell. SMELLY LOCATIONS: HOW THEY STACK UP* -- Swine Production
Site (60) -- SMOKE-FREE BAR (50) -- Animal Rescue Facility (30) --
Men's Room (15) -- Industrial Site (7) *Based on ambient odor
intensity levels, 60 being most smelly, zero being least smelly
WHERE THE SMELLS CAME FROM* 1. Back 2. Head 3. Abdomen 4. Underarms
*Ranked highest to lowest, based on tests of six randomly selected
male patrons TOP ODOR CONTRIBUTORS AT THE TESTED SMOKE-FREE
BAR/RESTAURANT* 1. Must/Earth/Mold 2. Urine-like 3. Sour/Acid
Vinegar 4. SWEAT/BODY ODOR *Top four of 46 odors picked up by the
"nasal ranger" test THE SOLUTION? With B.O. as a main contributor
to the funk identified through Dr. Hirsch's tests, AXE wants to
help ease this sweaty epidemic by reminding guys that in addition
to underarm deodorants, using an all-over deodorant bodyspray may
help them stay fresh all night long and avoid contributing to the
"bar funk." INTERVIEW OPPORTUNITIES Dr. Hirsch is available to
discuss this study and demonstrate his methods using his "nasal
ranger" equipment. ABOUT DR. HIRSCH Alan Hirsch, M.D., is a
neurologist, psychiatrist and nationally recognized smell and taste
expert. He is also the founder of the Smell & Taste Treatment
and Research Foundation in Chicago. ABOUT UNILEVER Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
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these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
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Unilever in the United States employs approximately 13,000 people
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Puerto Rico -- generating nearly $10 billion in sales in 2006. For
more information, visit http://www.unileverusa.com/. Contact: Dan
Cohen, Edelman Emily Zielinski, Edelman 312-240-2750 312-233-1293
DATASOURCE: Unilever CONTACT: Dan Cohen, +1-312-240-2750, , or
Emily Zielinski, +1-312-233-1293, , both of Edelman, for Unilever
Web site: http://www.unileverusa.com/
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