Unilever Unveils Promise(R) SuperShots(R) for Blood Pressure, the First Functional Shot to Increase Daily Potassium Intake to He
08 Juli 2008 - 1:29AM
PR Newswire (US)
New review article in leading hypertension journal suggests that
increasing dietary potassium could have a significant effect on the
prevention of hypertension, a major public health concern ENGLEWOOD
CLIFFS, N.J., July 7 /PRNewswire-FirstCall/ -- A just-released
review article in the Journal of Clinical Hypertension concludes
that an increase in potassium coupled with a decrease in sodium may
be the most important dietary choice, after weight loss, to reduce
the risk of cardiovascular disease.(1) The problem is, most
Americans consume about half the recommended daily amount of
potassium and double the recommended amount of sodium,(2) putting
them at risk for high blood pressure and stroke. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080707/NYM087) Now, Unilever
(NYSE:UN) is introducing the first functional shot that may help
close the potassium gap. Promise(R) SuperShots(R) for blood
pressure are essential fruit blend functional shots that provide a
good source of potassium and are low in sodium. Each three-ounce
Promise(R) SuperShots(R) contains 350 mg of potassium, similar to
the amount contained in a serving of a fruit that is a good source
of potassium, such as a small banana. Promise(R) SuperShots(R)
fruit blends come in three delicious flavors: strawberry banana,
peach apricot, and mixed berry. "High blood pressure is a major
public health concern in the United States. But there is the
potential to save many lives and significantly reduce health care
costs associated with this disease if more Americans would increase
their consumption of potassium and lower their intake of sodium
each day," said Katherine Brooking, MS, Registered Dietitian.
According to a scientific statement from the American Heart
Association's Nutrition Committee, daily intake of 4,700 mg of
potassium is an effective dietary change to lower blood pressure.
Diets high in potassium help to remove excess sodium from the body.
More than 30 studies and several meta- analyses of these studies
have shown that increasing dietary potassium levels to a target of
4,700 mg a day, as part of a diet low in sodium, can reduce blood
pressure across a range of ages and ethnic backgrounds.(3,4,5) The
DASH (Dietary Approaches to Stop Hypertension) eating plan provides
4,700 mg of potassium per day for a 2,100 calorie diet.(6) The DASH
dietary pattern is now recommended by all U.S. health organizations
as an effective dietary pattern for lowering blood pressure. DASH
emphasizes fruits, vegetables, low-fat dairy products, whole
grains, nuts and legumes. It is preferable to get potassium from
the diet, as foods that are good sources of potassium usually
contain other important nutrients. Promise(R) SuperShots(R) are
consistent with the DASH eating plan since they are made with
fruit, contain a good source of potassium per serving, are low in
sodium, and are fat and cholesterol free. "Promise(R) SuperShots(R)
were designed to help adults who are concerned about managing their
risk of high blood pressure by adding more potassium to their
diet," said Douglas Balentine, Ph.D., Director of Nutrition and
Health at Unilever North America. "Many Americans find it hard to
not only get enough potassium but also from the recommended
sources. This product line fits with the DASH eating plan and is an
easy and convenient way to get closer to the recommended daily
amount of potassium. This new product innovation is an example of
Unilever's commitment to helping people stay healthy longer." For
the past 40 years, Promise's mission has been to deliver delicious
foods to promote a healthy lifestyle. Within the product portfolio,
Promise(R) has heart healthy products which help people maintain
heart health or lower their cholesterol. Healthy lifestyle
information, education and recipes can be found at
http://www.promisehealthyheart.com/. "Promise(R) SuperShots(R) are
a significant addition to our Promise(R) brand of products, and the
second in our growing line of vitality shot products in the United
States," said Eric Berman, Brand Director, Promise(R). "We believe
that we can empower consumers to take charge of their health and
wellness by providing functional foods that can be a part of their
diet and lifestyle. We're excited with this latest innovation as it
represents our continuing commitment to delivering delicious foods
that can help promote a healthy lifestyle." Promise(R)
SuperShots(R) are available at major retailers nationwide, priced
at approximately $3.99 for a pack of four shots. High blood
pressure is a major public health concern affecting 73 million
Americans -- nearly 1 in 3 adults -- and only 35% are able to
control it. It is associated with an increased risk of death and
illness from stroke, coronary heart disease, heart failure, and
end-stage renal disease.(7) About Promise(R) Promise(R) spreads can
help maintain a healthy heart when eaten instead of butter or
margarine as part of a diet low in saturated fat, trans fat, and
cholesterol.* Besides a wonderfully delicious buttery taste,
cardiologists prefer the nutritional profile of Promise Buttery
Spread to that of Smart Balance Buttery Spread.** Promise(R)
spreads have a balanced blend of essential fatty acids and vitamins
with 80% less saturated fat than butter, no cholesterol, no trans
fats and are non-hydrogenated. Other products in the Promise(R)
portfolio include Promise(R) activ Spread and Promise(R)
SuperShots(R) for cholesterol*** in the United States, and Flora(R)
and Becel(R) in Europe. * Promise Buttery Spread contains 8 g total
fat and 1.5 g saturated fat per serving. ** Results based on
nutritional information in a national survey among 326
cardiologists who recommend dietary changes for their patients. ***
Foods containing at least 0.4 g per serving of plant sterols, eaten
twice a day with meals for a total daily intake of at least 0.8 g,
as part of a low saturated fat, low trans fat and low cholesterol
diet, may reduce the risk of heart disease. A serving of Promise
activ(R) Spread provides 1.0 g plant sterols. A serving of
Promise(R) SuperShots(R) provides 2.0 g plant sterols. About
Unilever Unilever's mission is to add vitality to life. The company
meets everyday needs for nutrition, hygiene and personal care with
brands that help people feel good, look good and get more out of
life. Each day, around the world, consumers make 160 million
decisions to purchase Unilever products. In the United States, the
portfolio includes major brand icons such as: Axe, "all," Ben &
Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann's, Klondike, Knorr, Lipton,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave,
Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever employs more than 14,000 people in both the United
States and Puerto Rico -- generating nearly $11 billion in sales in
2007. For more information, visit http://www.unileverusa.com/. (1)
Houston M, Harper K. Potassium, magnesium and calcium: their role
in both the cause and treatment of hypertension. J Clin Hypertens
(Greenwich). 2008;10 (7 suppl 2):3-11. (2) Adrogue HJ, Madias NE.
Sodium and Potassium in the Pathogenesis of Hypertension. N. Engl.
J. Med. May 10, 2007;356:1966-78. (3) Appel LJ, Brands MW, Daniels
SR, et al. Dietary Approaches to Prevent and Treat Hypertension: A
Scientific Statement. Hypertension. 2006;47;296-308 (4) Whelton PK,
He J, Cutler JA et al. Effects of oral potassium on blood pressure;
meta-analysis of randomized control clinical trials. JAMA 1997;
277:1624-1632. (5) Geleijnse JM, Kok FJ, Grobbee DE. Blood pressure
response to changes in sodium and potassium intake: a
meta-regression analysis of randomized trials. J Hum Hypertens.
2003;17:471-480. (6) Appel LJ, Moore TJ, Obarzanek E, et al. A
Clinical trial of the Effects of Dietary patterns on Blood
Pressure. N Engl J Med. 1997;336:1117- 24. (7) American Heart
Association. Heart Disease and Stroke Statistics -- 2008 Update.
Available at:
http://www.americanheart.org/presenter.jhtml?identifier=3000090.
Accessed on May 13, 2008.
http://www.newscom.com/cgi-bin/prnh/20080707/NYM087 DATASOURCE:
Unilever CONTACT: Christopher Speed of Ogilvy PR Worldwide,
+1-212-880-5275, , for Unilever Web site:
http://www.unileverusa.com/ http://www.promisehealthyheart.com/
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