Video: Introducing Microwavable Sauce in a Pouch from Ragu
01 Mai 2008 - 4:00PM
PR Newswire (US)
Bid farewell to messy pots and pans with new Ragu Fresh &
Simple Pouch ENGLEWOOD CLIFFS, N.J., May 1 /PRNewswire/ -- Juggling
a crazy schedule between soccer practices and PTA meetings? Forget
to thaw out the chicken before you left for work? With new Ragu
Fresh & Simple microwavable pouches, having a hot, nutritious
meal on the table for the family is faster than saying
"Drive-Thru." To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/ragu/32723/ According to a recent
survey by Ragu, 57% of moms said it's difficult to find a meal for
their family that is both nutritious and convenient to prepare in
under 30 minutes. That's why Ragu has developed the next evolution
of pasta sauce, Ragu Fresh & Simple pouch, packaged in a
90-second microwavable pouch, leaving no messy pots to clean or
half-empty jars in the fridge. With new Ragu Fresh & Simple
pouches, quick, wholesome weeknight meals are as easy as "clip it,
pop it, pour it" -- simply clip the corner of the pouch to vent,
pop it in the microwave, pour the sauce directly onto pasta, and
toss out the empty package. "Ragu continuously seeks ways to make
our products more convenient and healthy for busy families," said
Donna Barker, Marketing Director for Unilever. "We are proud to
have created a product with the great taste and wholesome goodness
of traditional Ragu, updated for the changing needs of today's
on-the-go families." Like Ragu traditional sauces, Ragu Fresh &
Simple pouch products are all- natural with no artificial additives
or preservatives. Plus, kids still get a full serving of veggies in
every 1/2 cup of sauce without any added sugar. Ragu Fresh &
Simple pouch products are also a good source of Fiber, Vitamins A,
C and E, contain lycopene, and have no cholesterol, trans or
saturated fat per serving.* "We all lead frantic lives, but we
shouldn't forgo nutritious home-cooked meals because of it,"
commented TV Food Network's Robin Miller. "Until now, quick and
healthy were mutually exclusive mealtime goals. With Ragu Fresh
& Simple pouches, moms like myself, are provided an easier way
to make smaller meals faster without sacrificing the great taste
kids want with the nutrients they need." The Ragu Fresh &
Simple pouch line is an extension of Ragu's active devotion to
helping Feed Our Kids Well by helping provide moms with the
resources they need to navigate through the myriad of nutrition
messages about what their children should (and shouldn't) eat. From
nutrition and wellness to general parenting and managing the
"family" clock, Ragu also recently launched
http://www.feedourkidswell.com/, an online mixing bowl of
resourceful information aimed to provide great advice and real
solutions to the everyday nutrition challenges that moms face.
Beginning in April, moms can log on to receive a free Ragu Feed Our
Kids Well booklet by mail, comprised of time saving tips, meal
planning suggestions and delicious recipes from the Ragu Expert
Panel including notable mom personalities like TV Food Network's
Robin Miller, Celebrity Fitness Trainer Kathy Kaehler, Parenting
Guru Stacy DeBroff, and nutritionists from across the U.S.. For
more information on Ragu Fresh & Simple and Ragu's Feed Our
Kids Well initiative, please visit http://www.feedourkidswell.com/.
* According to the FDA, "healthy" must be low in fat and saturated
fat, contains limited amounts of cholesterol and sodium, and
contains a minimum amount of certain nutrients. About Ragu Ragu
Pasta Sauces are available in the pasta sauce aisle at all major
grocery stores. For more information on Ragu Fresh & Simple and
Ragu's Feed Our Kids Well initiative, please visit
http://www.feedourkidswell.com/. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs approximately 13,000 people
in more than 60 office and manufacturing sites in 24 states and
Puerto Rico - generating nearly $10 billion in sales in 2006. For
more information visit http://www.unileverusa.com/.
http://www.prnewswire.com/mnr/ragu/32723DATASOURCE: Unilever
CONTACT: Stacy De Fino, +1-212-445-8454, , or Jennifer Bohuslavsky,
+1-212-445-8384, , both of Weber Shandwick for Unilever Web site:
http://www.unileverusa.com/ http://www.feedourkidswell.com/
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