Update: Jenny McCarthy Joins All Star Cast, Leah Remini and Chelsea Handler as 'In the Motherhood' Returns
08 Februar 2008 - 2:01PM
PR Newswire (US)
Suave(R) and Sprint bring back groundbreaking webisodes for Season
2 NEW YORK, Feb. 8 /PRNewswire-FirstCall/ -- Building on a
successful inaugural season, 'In the Motherhood,' a multi-platform
online comedy series conceived by Sprint (NYSE:S), Suave and
MindShare Entertainment, returns to MSN in early February with an
expanded roster of Hollywood talent and a more robust online
community. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-a) (Logo:
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-b) (Logo:
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-c) The Web
series, which achieved an amazing 5.5 million views last season,
will feature a star-studded ensemble cast. This season, joining
Leah Remini and Chelsea Handler is newcomer Jenny McCarthy to
profile the ever-hectic, yet always humorous lives of three mom
girlfriends. "Every mom, including myself, can relate to the
hilarious scenarios that arise throughout 'In the Motherhood,'
because the storylines capture an authentic look at the lives of
REAL moms," says McCarthy. "It's so much fun to be part of a series
that perfectly encapsulates these comical situations that only
another mom would understand." Mom-to-Mom Community While Remini,
Handler and McCarthy are the stars in front of the camera, the real
stars of this unique program are the everyday moms from across the
country whose real-life stories will be incorporated into the
scripted short-form comedy series. Here's how it works:
Professional Hollywood screenwriters create the storylines for each
of the webisodes and then Moms submit their real-life stories in
simple paragraph form at http://www.inthemotherhood.com/. The
online mom community votes on its favorite submissions and the
winning entries, as voted on by moms across America along with an
Advisory Committee, are then polished by the show's professional
writers and developed into the web-based films. And this year,
consumers who write the winning submissions will be flown out to
the filming of their story to meet the actresses and see their
stories come to life! The other key element to
http://www.inthemotherhood.com/ is an expanded peer-to-peer online
community. This year the community will be a true part of the 'In
the Motherhood' DNA as a destination site, allowing mothers to
connect directly with each other, as well as have access to recipes
for fun, and arts and crafts projects that viewers can do with
their children. In addition, the gaming section, which was very
popular last year, has been expanded. "The second season of 'In the
Motherhood' will be bigger and better in many ways, from the
addition of Jenny McCarthy to a much more robust community
section," says David Lang, President for MindShare Entertainment
and the creator of the campaign. 'In the Motherhood' will launch
across multiple platforms and is supported by a fully integrated
marketing plan. The 'In the Motherhood' Web community will launch
February 4. The webisodes also can be viewed on suave.com,
sprint.com and the Sprint Exclusive Entertainment (SEE) network,
which allows mobile access to the content on select video-enabled
Sprint phones. Both Sprint and Suave have strong marketing efforts
focused on moms. Sprint's products and services help mothers manage
their busy lives, including Sprint Family Locator for GPS location
of loved ones and Sprint Navigation for turn-by-turn GPS
directions, as well as mobile email and Internet access. "'In the
Motherhood' creates a unique platform to allow moms to share their
stories with millions of other women. Our customers love the show,
and our phones and services are the perfect fit to help mothers
stay connected," said Anita Bajaj Newton, vice president, media and
digital, Sprint. Suave understands Moms and how busy their lives
can get. "The brand is on a mission to help Mom remember the person
she often forgets-herself, and to make herself and her beauty a
priority again," says Piyush Jain, Suave senior brand manager.
Suave has a range of beauty products from hair care to skin care to
deodorants that help moms put beauty back on their to-do lists.
Suave Suave offers more than 300 personal care products including
body washes, body lotion, in-shower body lotion, hair care and
anti-perspirants/deodorants. A Unilever Home & Personal Care
Brand, Suave is available nationwide in food, drug and mass outlet
stores. Suave, a name that has been trusted for quality and value
for 70 years, is purchased by 61 percent of American households
each year. Sixteen Suave products are sold every second. For more
information, visit http://www.suave.com/. Unilever (NYSE:UL)
(NYSE:UN), one of the world's largest consumer products companies,
aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world,
consumers make 160 million decisions to purchase Unilever products.
The company has a portfolio of brands that make people feel good,
look good and get more out of life. For more information visit
http://www.unileverusa.com/. Sprint Nextel Sprint Nextel offers a
comprehensive range of wireless and wireline communications
services bringing the freedom of mobility to consumers, businesses
and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies,
including two robust wireless networks serving approximately 54
million customers at the end of 2007; industry-leading mobile data
services; instant national and international walkie-talkie
capabilities; and a global Tier 1 Internet backbone. For more
information, visit http://www.sprint.com/. MindShare MindShare
Worldwide is a global media investment management company with
billings in excess of $21.5 billion (source: RECMA). The network
consists of 97 offices in 67 countries throughout the USA, Latin
America, Europe, the Middle East, and Asia Pacific. MindShare is a
member of WPP, one of the world's leading communications services
groups, and part of its GroupM Media Company. For more information,
please visit: http://www.mindshareworld.com/. The names of actual
companies and products mentioned herein may be the trademarks of
their respective owners.
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-a
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-b
http://www.newscom.com/cgi-bin/prnh/20080207/AQTH163LOGO-c
http://photoarchive.ap.org/ DATASOURCE: MindShare; Suave; Sprint
CONTACT: Janna Porrevecchio of Weber Shandwick, +1-312-988-2125, ,
for Unilever; or Aaron Radelet of Sprint, +1-703-433-8246 Web site:
http://www.mindshareworld.com/ http://www.suave.com/
http://www.sprint.com/ http://www.unileverusa.com/
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