I Can't Believe It's Not Butter!(R) Launches Campaign to Raise Awareness of Its Benefits Over ButterThe Now You Know Better $1,0
22 Januar 2008 - 4:39PM
Business Wire
Remember the days when a woman's place was in the home, smoking was
recommended by the family doctor and sun-tanning wasn't complete
without baby oil and a reflective shield? Now that we live in a
world where we know better, especially in terms of health, I Can't
Believe It's Not Butter!(R) is taking on butter through an
aggressive multi-channel awareness campaign called �Now We Know
Better.� The campaign includes the online Now You Know Better
$1,000,000 Game Show hosted by celebrity John O'Hurley, live play
cameos of a group of celebrities who admit to now knowing better
and a robust advertising campaign. The new I Can't Believe It's Not
Butter!(R) campaign showcases how we have progressed through the
decades, with respect to lifestyle changes, especially those
focused on health. It illustrates that there are many things that
we used to believe in the past, we now know better about -
everything from sunbathing to slathering butter on our food. Butter
is not a healthy option because it has saturated fats, cholesterol,
and Trans Fats. Now we know better: The campaign reminds consumers
that, I Can't Believe It's Not Butter!(R) Original soft spread is
made with a blend of nutritious oils, so it is an excellent source
of essential Omega 3 ALA. It also contains 0g Trans Fat, which the
American Heart Association urges people to avoid, and contains 70
percent less saturated fat than butter. I Can't Believe It's Not
Butter!(R) allows consumers to eat smarter without sacrificing
taste. �We are educating consumers about the health concerns of
saturated fats and cholesterol in butter and the benefits of using
I Can't Believe It's Not Butter!(R),� said associate brand manager,
Naomi Cohen. �The flashback to the na�vet� of previous decades
combined with the integration of celebrities in our campaign will
capture consumer attention and engage them in our health messages.�
Introducing America's Know Better Family - �The Buttertons� The Now
You Know Better $1,000,000 Game Show national television
advertising campaign launched on January 14th. The national
broadcast advertising portion kicked off with a 30-second
television spot featuring the Buttertons, a family from the past
that thinks butter is so good for them that they use entire sticks
on their vegetables. The family portrays a throwback to a time when
butter was front and center on the dinner table and families used
to glob it on everything they ate. The family then transitions to
present when we �know better� and reminds consumers that I Can't
Believe It's Not Butter!(R) is the better choice. Select spots will
also include a tag that features John O'Hurley and promotes the Now
You Know Better $1,000,000 Game Show. The TV spots will run on many
stations including TBS, ABC, FOX and NBC. What would YOU do with
$1,000,000? The online game at www.NowYouKnowBetter.com is a fun
and interactive way for consumers to receive many instant win
prizes including spa getaway weekends and premium kitchen
equipment. From January 14 to March 31, players can compete against
each other online, with John O'Hurley as their host. Contestants
will answer a variety of fun trivia questions dating back to the
50's, including things they should now know better about, such as
how to live a healthy lifestyle. Every player has an opportunity to
enter up to five times per day into the Finalist Sweepstakes
Drawing. For each of the five rounds played, players will receive
one entry into the Finalist Sweepstakes Drawing, once the initial
registration form is complete. And for every friend the contestant
tells, who later registers, they will receive one additional entry.
So the more you play, and then more you tell, the more chances you
have to win instant prizes and perhaps even $1,000,000! Online
amplification of the game, which was developed in partnership with
MSN, commenced on January 14th. This will include banners
throughout at MSN.com, and a featured special link in the Game
section of the site that clicks through to the game at
www.NowYouKnowBetter.com. Some Celebs Fess Up They Now Know Better
Slugging a fan instead of giving an autograph, juicing up on
steroids, and creating explicit bedroom videos are all moments that
stars Gary Coleman, Jose Canseco and Dustin Diamond should have
known better about. These celebrities get in on the �know better�
action through a series of public service announcement-style
vignettes set to launch in February in which they confess their
�Know Better� moment. Consumers also have the chance to play the
online game head-to-head against these celebrities and chat with
them live. The live games and chats air each week starting in
mid-February. About Unilever: Unilever (NYSE: UL, UN), one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, �all,� Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 15,000 people in 66 office and
manufacturing sites in 24 states and Puerto Rico- generating more
than $9 billion in sales in 2005. For more information, visit
www.unileverusa.com.
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Unilever NV (NYSE:UN)
Historical Stock Chart
Von Jul 2023 bis Jul 2024