Five Real Women Show Off Summer Glow for New Dove Ad
11 Juni 2007 - 2:00PM
PR Newswire (US)
Campaign Debuts in National Summer Magazines GREENWICH, Conn., June
11 /PRNewswire/ -- Women are constantly asking how they can be part
of the Dove Campaign for Real Beauty and this week the global
beauty brand is revealing five real women who received the
opportunity. The women were selected from the Dove Look Like
Summer, Feel Like Summer Essay Contest that kicked off in February
and invited women to tell Dove what summer means to them. The idea
for the initiative comes from the strong feelings and memories that
are awakened by summer. When women start to look and feel like
summer with glowing skin or bright-colored fashion pieces they are
reminded of the fun it brings. The new Dove women are appearing in
the next Dove Energy Glow advertisement for the line of
moisturizers with self-tanners, debuting in the July issues of
national women's magazines. The Dove Energy Glow contest winners
are: -- Kim Gledhill, age 35 from New York, New York -- Allyson
Reister, age 26 from Richland, Washington -- Amy McClanahan, age 26
from Aberdeen, North Carolina -- Nikisha Alcindor, age 29 from
Staten Island, New York -- Lisa Nelson, age 42 from Portland,
Oregon. The essays these women shared best captured the spirit and
emotions evoked by summer including favorite childhood memories,
playing with their kids in the extra daylight and welcoming loved
ones home from Iraq. They also submitted photographs of themselves
in their favorite summer setting. "I am thrilled to be selected as
a winner of the Look Like Summer, Feel Like Summer contest!" said
contest winner Kim Gledhill. "I am passionate about the Dove
Campaign for Real Beauty and very excited to personally be part of
it." Dove partnered with fashion and beauty expert Paige Sachs, who
works with Lucky and Glamour magazines. Sachs helped spread the
news about the contest and shared style tips for how to get a jump
start on summer. "The Look Like Summer, Feel Like Summer" contest
gave women the opportunity to start thinking about summer early,
even while the snow was melting away," said Sachs. "I am proud to
partner with Dove on this initiative to help women recognize their
own unique glow inside and out." In addition to appearing in the
next Dove ad, the five real women enjoyed all expense paid trips to
their choice of five exciting vacation destinations, including the
Caribbean, Telluride and Napa Valley. They also received premier
travel to and accommodations in New York City's trendy meatpacking
district for a professional photo shoot. An expert stylist was
on-hand to provide personal consultations in preparation for an
afternoon of shopping. "We were overwhelmed by the contest entries
from real women with 6,500 photo essays submitted," said Kathy
O'Brien, Dove marketing director. "The Energy Glow products bring a
piece of summer to women's lives every day and this inspired them
to share their favorite summer memories." Every day summer skin is
your own best accessory with the Dove Energy Glow line of
moisturizers with self-tanners. Products include improved Beauty
Body Lotion with Subtle Self-Tanners that boast an additional 50
percent more moisturizers, and new Facial Moisturizers with a Touch
of Self-Tanner. The collection is available in two shades for fair
to medium and medium to dark skin tones. Dove Energy Glow products
leave skin soft and smooth while enhancing its natural tone and
giving it a sun-kissed look. The products are available in food,
drug, mass and club retail outlets. Visit doveglow.com to get the
hottest style trends from Paige Sachs, get free product samples and
upload a photo to see how you could look with a healthy summer
glow. The contest winners are also featured on the site. About Dove
The Dove mission is to make women feel more beautiful every day by
challenging today's stereotypical view of beauty and inspiring
women to take great care of themselves. Dove, manufactured by
Unilever, is the No. 1 personal wash brand nationwide. One in every
three households uses a Dove product(1), which includes beauty
bars, body washes, face care, anti- perspirant/deodorants, hair
care and styling aids. Dove is available nationwide in food, drug
and mass outlet stores. About Unilever Unilever (NYSE:ULNYSE:UN),
one of the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs approximately 13,000 people in 60 office and
manufacturing sites in 24 states and Puerto Rico -- generating
nearly $10 billion in sales in 2006. For more information visit
http://www.unileverusa.com/. (1) AC Nielsen (2004) Contact: Mollie
Bridgeman/Edelman +1-415-486-3213 Stacie Bright/Unilever
+1-203-625-1130 DATASOURCE: Dove CONTACT: Mollie Bridgeman of
Edelman, +1-415-486-3213, ; or Stacie Bright of Unilever,
+1-203-625-1130, , both for Dove Web site: http://doveglow.com/
http://www.unileverusa.com/
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