Real Woman Creates New Dove TV Commercial
26 Februar 2007 - 12:00PM
PR Newswire (US)
Ad Premiered Live During Commercial Break on Oscars(R) Broadcast
GREENWICH, Conn., Feb. 26 /PRNewswire-FirstCall/ -- Last night
during a commercial break on the Oscars(R), Dove the global beauty
brand debuted its new Cream Oil Body Washes ad, created by real
woman Lindsay Miller of Sherman Oaks, CA. The brand known for
embracing real women strengthened that commitment when it gave
women creative control for the launch of its new product collection
and its first appearance on the Oscars(R). Miller's ad, entitled
"Knowing You're Beautiful," was chosen out of more than 1,000
entries submitted in the Dove Cream Oil Body Wash Ad Contest.
Grey's Anatomy star, Sara Ramirez, introduced the ad during the
commercial break. "Dove has touched the lives of millions of women
through its Campaign for Real Beauty," said Ramirez. "The Dove
Cream Oil Body Wash Ad Contest was an amazing opportunity for real
women to lend their voice and creative ideas to the brand. I was
impressed with the women's understanding of the new product and I
know the judges were challenged to select the final ad." The new
"Knowing You're Beautiful" TV spot begins with a woman in the
shower enjoying the rich, moisturizing benefits and creamy lather
of the Dove Cream Oil Body Wash collection. The ad continues by
featuring her singing and dancing, conveying that real beauty is
"knowing you're beautiful" even when no one is looking. "I am
thrilled to have my ad selected to launch the Dove Cream Oil Body
Washes. It is a huge compliment to be recognized in this way." said
Miller. "I am passionate about the Dove Campaign for Real Beauty.
It is unbelievable to now have my own role in it." Miller, along
with the other two finalists, Jannette Bloom of Boston, MA and
Karen Blanchette of Lake Elsinore, CA, received an all-expense paid
trip to Los Angeles the weekend of the Oscars(R). The women enjoyed
a full Hollywood experience including star-studded parties, spa
treatments and shopping with a stylist. All three finalists watched
in suspense at a private viewing party as the final selection was
revealed live. The finalists' entries can be viewed at
http://www.dovecreamoil.com/ . "We hear from women every day asking
how they can participate in the campaign," said Kathy O'Brien, Dove
marketing director. "The contest was one of many new opportunities
we are exploring to further engage women with the Dove brand. It
also helped celebrate the launch of the new Cream Oil Body Washes,
which we are very proud to introduce." Dove Cream Oil Body Washes
are a new category of body cleansers delivering the ultimate
moisture from Dove. With more moisture than any other regular body
wash, Dove Cream Oils provide the real care you expect from Dove in
a surprisingly indulgent way. Special technology whips the oil and
cream together to create an exceptionally rich, smooth cream
leaving a soft, silky feel. Available in three variants for a
variety of moisture needs, the Dove Cream Oil Body Wash collection
can be found at food, drug, mass and club retail outlets. About
Dove The Dove mission is to make women feel more beautiful every
day by challenging today's stereotypical view of beauty and
inspiring women to take great care of themselves. Dove,
manufactured by Unilever, is the No. 1 personal wash brand
nationwide. One in every three households uses a Dove product(1),
which includes beauty bars, body washes, face care, anti-
perspirant/deodorants, hair care and styling aids. Dove is
available nationwide in food, drug and mass outlet stores. About
Unilever Unilever [NYSE: UL, UN], one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000
people in 60 office and manufacturing sites in 24 states and Puerto
Rico - generating nearly $10 billion in sales in 2006. For more
information visit http://www.unileverusa.com/ . -------- (1) AC
Nielsen (2004) Contact: Jessica Axelrod/Edelman 212-642-7757 Stacie
Bright/Unilever 203-625-1130 DATASOURCE: Unilever CONTACT: Jessica
Axelrod of Edelman, +1-212-642-7757, ; Stacie Bright of Unilever,
+1-203-625-1130, Web site: http://www.dovecreamoil.com/
http://www.unileverusa.com/
Copyright