UN Unilever NV

Sunsilk and AskMen.com Get to The Root of The Age Old Debate CHICAGO, Feb. 20 /PRNewswire/ -- There is no question that women have come a long way -- from heading global companies to reporting from the men's locker room -- but do men's views on blondes and brunettes still belong in the Ice Age? To get to the root of the debate, Sunsilk went to the leading authority on men's opinions, AskMen.com, to conduct a national Blonde vs. Brunette Survey. The stereotypes continue but blondes and brunettes can take heart in Sunsilk's new Color Collections. Sunsilk's new Blonde Bombshell and Beyond Brunette Color Collections help women boost their color and their game -- whether that means sparking intelligent conversation or being the life of the party. Survey Says ... Have we moved the needle? Here's what more than 4,000 men ages 18-34 said about blondes and brunettes: One Night Stand. More men are having one night stands with brunettes (59 percent) than blondes (41 percent) and more men would make a move on a brunette in a bar if he were given a choice between the two. Valentine's Day. Ah yes, the biggest date night of the year. More than 65 percent of men would rather spend their money on a romantic dinner for a brunette than a blonde, and with good reason! Nearly the same percentage (63 percent) said they have a better return on their Valentine's Day investment with a brunette. Brunette Ambition. More than 87 percent of men said they have more intelligent conversations with brunettes than blondes and nearly 75 percent plan to marry a brunette, if they haven't already. Almost 80 percent of men would prefer to bring a brunette home to meet mom. Rise and Shine. Regardless of whether they are in bed with a blonde or brunette 75 percent of men prefer to wake up to a brunette (Meredith Vieira) as opposed to a blonde (Diane Sawyer). Between the Sheets. Some good news for both blondes and brunettes, nearly 60 percent of the respondents said that they have an equally good time in bed with both blondes and brunettes. The Ultimate Male Fantasy. We know that men fantasize about their favorite blonde and brunette celebrities, but which celebrities are dominating those fantasies? -- Scarlett Johansson and Jessica Simpson tied for the blonde fantasy with 31 percent each. Christina Aguilera came in third with 11 percent. -- Angelina Jolie best represented the brunette fantasy at 30 percent, followed by Carmen Electra at 27 percent and Vanessa Minnillo at 18 percent. Stereotypes Live On. Blondes lead the pack in the following categories: -- Life of the party (48 vs. 9 percent) -- Air head (63 vs. 2 percent) -- Gold digger (51 vs. 5 percent) While brunettes' true colors came through in these categories: -- Intelligent (58 vs. 3 percent) -- Serious (64 vs. 4 percent) -- Good sense of humor (32 vs. 15 percent) Sunsilk Blonde Bombshell and Beyond Brunette Color Collections To help make blondes more irresistible and brunettes even more alluring, Blonde Bombshell and Beyond Brunette Shampoo and Conditioner really nourish the hair and help protect color. In addition, the shampoo's patented silicone deposition technology helps lock in color by coating and protecting the hair fiber. The Sunsilk Color Boosts' gentle colorants add subtle, yet noticeable brightness that gradually wash out in about four washes. The Color Boosts are the first products sold at mass market retailers to feature salon quality, cationic dyes that bind to the hair cuticle instead of only coating it like other leading brands. The Color Boost also provides excellent conditioning to help make hair healthier and more manageable. "We understand the emotional roller coaster girls go through with their color. When her color is at its best, so is she, but when it's drab it can be a serious downer," said Sarah Jensen, Director, Unilever Hair Care. "Our mission is to give girls a much needed boost with the new Sunsilk Blonde Bombshell and Beyond Brunette Color Collections." Sunsilk is a serious problem solving brand that doesn't take itself too seriously. The new Color Collections and ThermaShine Threesome join Sunsilk's eight customized Threesomes, which include Shampoos, Conditioners and a secret weapon, the 24/7 Creme, a leave-in creme applied before styling to help solve the most common and bothersome hair dilemmas, from poof to frizz. The Sunsilk Blonde vs. Brunette Survey was conducted in November 2006 by AskMen.com, a unit of Fox Interactive Media. The online survey included 4,051 men age 18-34 from across the country. About AskMen.com AskMen.com, a unit of Fox Interactive Media, is the world's leading men's lifestyle web site, attracting more than 7 million monthly readers. An online resource for men with daily features on subjects such as fashion, fitness, dating, money and entertainment, AskMen.com has the widest online audience reach in the "Men's Lifestyle" category against all other websites, according to MediaMetrix. A foremost content provider with an archive of more than 15,000 articles available for free online, AskMen.com updates daily and features over 300 new features a month. AskMen.com has had content partnerships with the likes of MSN, AOL, Netscape, CompuServe, FOX Sports, and more. About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in 60 office and manufacturing sites in 24 states and Puerto Rico -- generating nearly $10 billion in sales in 2006. For more information visit http://www.unileverusa.com/ . DATASOURCE: Unilever CONTACT: Stacie Bright, +1-203-625-1130, , or Janna Porrevecchio, +1-312-988-2125, , both for Unilever Web site: http://www.unileverusa.com/ http://askmen.com/

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