Summer Comes Early This Year With Dove Energy Glow
14 Februar 2007 - 1:00PM
PR Newswire (US)
Contest Gives Real Women the Chance to Appear in a Dove Ad
GREENWICH, Conn., Feb. 14 /PRNewswire/ -- Millions of women have
visited the Dove Campaign for Real Beauty Web site, many of them
asking how they can be part of the campaign. Beginning today, Dove
is giving women the opportunity to appear in its next
advertisement. Inspired by the Energy Glow line of moisturizers
with self-tanners, the Dove Look Like Summer, Feel Like Summer
Essay Contest invites women to share the summer experiences that
make them glow. Fashion and beauty expert Paige Sachs, who works
with such magazines as Lucky, Glamour and Vogue, joins Dove to help
kick-off the Look Like Summer, Feel Like Summer Contest and
encourage women to submit their entries at
http://www.doveglow.com/. The contest asks entrants to describe
what summer means to them, and then submit a photo of themselves in
that summer setting. "Many of us wish summer could last all year,"
said Sachs. "The Look Like Summer, Feel Like Summer Contest gives
women a fun opportunity to be whisked away with thoughts of summer
even as the snow is still melting away. "Five women with the most
impactful essays will win a summer getaway to their choice of five
exciting destinations, a trip to New York City for a professional
photo shoot, shopping money and a chance to appear in a national
Dove magazine ad. Entries will be accepted from 12:00 A.M. EST on
February 12, 2007 to 11:59:59 P.M. EST on March 22, 2007. The
winners will be announced in June 2007 and may appear in the July
issues of Lucky and Glamour. "People have been so supportive of the
Dove campaign and are continuing to engage in dialog about real
women," said Kathy O'Brien, Dove marketing director. "This contest
provides another chance for women to participate in our campaign
and share their voice." Look Like Summer, Feel Like Summer Contest
entries will be reviewed by a panel of independent judges. Scoring
will be based on creativity, written expression, sincerity and
photo relevance to the contest theme. Contest rules are available
at http://www.doveglow.com/. Every day summer skin is your own best
accessory with the Dove Energy Glow line of moisturizers with
self-tanners. Products include improved Beauty Body Lotion with
Subtle Self-Tanners that boast an additional 50 percent more
moisturizers, and new Facial Moisturizers with a Touch of
Self-Tanner. Both moisturizers are available in two shades for fair
to medium and medium to dark skin tones. Dove Energy Glow products
leave skin soft and smooth while enhancing skin's natural tone and
giving it a sun-kissed look. The products are available in food,
drug, mass and club retail outlets. About Dove The Dove mission is
to make women feel more beautiful every day by challenging today's
stereotypical view of beauty and inspiring women to take great care
of themselves. Dove, manufactured by Unilever, is the No. 1
personal wash brand nationwide. One in every three households uses
a Dove product(1), which includes beauty bars, body washes, face
care, anti-perspirant/deodorants, hair care and styling aids. Dove
is available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 15,000
people in 66 office and manufacturing sites in 24 states and Puerto
Rico- generating more than $9 billion in sales in 2005. For more
information visit http://www.unileverusa.com/. Contact: Mollie
Bridgeman/Edelman 415-486-3213 Stacie Bright/Unilever 203-625-1130
(1) AC Nielsen (2004) DATASOURCE: Dove CONTACT: Mollie Bridgeman,
of Edelman, +1-415-486-3213, ; or Stacie Bright, of Unilever,
+1-203-625-1130, , both for Dove Web site: http://www.doveglow.com/
http://www.unileverusa.com/
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