UN Unilever NV

I Can't Believe It's Not Butter! Launches Once in a Lifetime, Luxurious Mediterranean Island Giveaway ENGLEWOOD CLIFFS, N.J., Jan. 10 /PRNewswire-FirstCall/ -- A private mansion with a private pool, house cinema and spa set on a secluded Mediterranean island with perfect sun-filled weather and clear blue water. No, it's not a dream. To celebrate the introduction of its newest spread made with olive oil, I Can't Believe It's Not Butter! is launching a once in a lifetime opportunity to win a private Mediterranean island getaway. Participants will have the chance to be swept away with loved ones to a secluded hideaway for the ultimate in Mediterranean fare and pure pampering pleasure. One lucky winner and six companions will be whisked away for a week of luxury to a private, 32,000 square-foot villa set on an island in the Mediterranean, where, with the ring of a bell, a five-star Mediterranean chef will prepare mouth-watering cuisine and a staff of 27 is at your every beck and call. A captain will sail you and your guests around the clear blue waters, a driver will chauffeur you around to the best white sand beaches, and a personal masseuse will take all your tension away 24/7. So how does one contend for this pure indulgence? You have to find it to win it! Starting January 5, 2007, Fabio, the long-standing spokes-hunk for I Can't Believe It's Not Butter! will challenge consumers to try and discover this paradise. By unraveling clues at http://www.tasteyoulove.com/ and on specially marked packages of I Can't Believe It's Not Butter! participants who can correctly find the island will have a chance to win the Grand Prize. "I discovered this secret Mediterranean hideaway during my travels and now I Can't Believe It's Not Butter! is offering everyone a chance to experience the paradise that is Mediterranean living," said Fabio. "This locale can easily contend as one the great wonders of the world." The luxurious giveaway is being conducted to mark the brand's latest offering - I Can't Believe It's Not Butter! Mediterranean Blend spread. The new spread is made with olive oil, a key component to Mediterranean diets, and is an excellent source of Omega 3. Like the other soft spreads in the I Can't Believe It's Not Butter! portfolio, this latest addition is naturally cholesterol free and contains no trans fat*. "I love the Mediterranean and I am excited about sharing its way of life," said Fabio. "Enjoying the new I Can't Believe It's Not Butter! Mediterranean Blend is a great way to savor it every day," he added. No purchase necessary. Void where prohibited. All entries must be received by March 15, 2007. The winner will be selected at random from eligible entries on or about March 30, 2007. Additional prizes include Mediterranean Cooking Classes, Mediterranean relaxation treatments, discounts on Travelocity.com, and olive trees. About Unilever: Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005. For more information, visit http://www.unileverusa.com/. *Mediterranean Blend contains 8g fat (2g sat. fat) per serving *Mediterranean Blend Light contains 5g fat (1g sat. fat) per serving Contact: Cody Adams M Booth & Associates 212-481-7000 x 3215 DATASOURCE: Unilever CONTACT: Cody Adams of M Booth & Associates for Unilever, +1-212-481-7000 x 3215, or Web Site: http://www.unileverusa.com/ http://www.tasteyoulove.com/

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