New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes; Dare to Go Inside Out and See the Results
22 März 2006 - 12:15PM
Business Wire
For the nearly 80 percent of women (78%) who say they experience
the frustration of white marks on clothes,(1) the task of finding
an anti-perspirant that does what it promises to do is not easy.
Finally, women no longer have to compromise beautiful confidence
when wearing anti-perspirant: The new Dove Ultimate Clear
Anti-Perspirant/Deodorant really alleviates white marks by staying
on skin and not on clothes while providing outstanding odor and
wetness protection. In fact, Dove encourages women to turn their
shirts inside out and experience the Ultimate Clear difference.
Experience the White-Mark Solution Today, more than half of women
(51%) use invisible solids, but do not believe they are completely
invisible. With this in mind, Dove realized it was time to make a
change and developed an anti-perspirant/deodorant that includes 1/4
Translucent Moisturizers(TM) to really alleviate pesky white marks.
Once Dove Ultimate Clear is applied, the Translucent Moisturizers
form a barrier between the skin and clothes, creating a layer that
cares for skin and puts women's minds at ease by alleviating
white-mark worries. Dove Ultimate Clear helps answer what nearly
three out of four women (73%) want - no white marks. "Balancing
work, family and play leaves no time for today's modern woman to
deal with white-mark mishaps," says Jane Buckingham, trend expert
and host of Style Network's "Modern Girl's Guide to Life." "Dove
Ultimate Clear sets women up for success by helping them embrace
life with confidence rather than worry about the embarrassment of
white marks on clothes." (1) All statistics are a result of the
Dove Anti-Perspirant study conducted by Impulse Research Corp. in
January 2006. The online survey was completed by 1,601 women in the
U.S. between the ages of 18-54. Margin of error is +/- 2.45 percent
at the 95 percent level of confidence. Put Dove Ultimate Clear to
the Test Dove is so confident in its new Ultimate Clear line that
it invites women to take the "Inside Out" challenge and put the new
Dove Ultimate Clear to the test. Since more than one out of three
women (37%) have gone out in public and been embarrassed to find
white marks on their clothes left by anti-perspirants, the "Inside
Out" challenge will prove that there is a way to eliminate pesky
deodorant stains. Take the Dove challenge: -- First, apply new Dove
Ultimate Clear. -- Second, live life: Embrace every aspect of life
and have the confidence to take on the world. -- Third, turn shirts
inside out and discover the beauty of Ultimate Clear. -- Fourth,
enjoy being dry and odor-free all day - the way life was meant to
be. Feel Soft, Smooth Underarm Skin Since more than 40 percent of
women (42%) agree that their underarms require moisturization, the
new Dove Ultimate Clear cares for delicate underarm skin revealed
when shaving, which honors the heritage of Dove
Anti-Perspirant/Deodorant. The unique blend of conditioners and 1/4
Translucent Moisturizers includes the skin-loving ingredient
dimethicone, which leaves underarm skin soft, smooth and less prone
to the effects of shaving. The new Dove Ultimate Clear is available
in the full line of Dove fragrances as well as a new fragrance,
Cool Essentials. Women continue to seek products that are clean and
refreshing, which is why Dove created a new fragrance that is made
of pure cucumber extract and a touch of calming green tea. The
entire line of Dove Anti-Perspirant/Deodorants is available at
food, drug and mass retail outlets for a suggested retail price of
$3.99 for 2.6 oz and $2.50 for 1.6 oz (available only in Cool
Essentials and Powder). DOVE BACKGROUND: Dove, manufactured by
Unilever North America, is the No. 1 personal wash brand
nationwide.(2) One in every three households uses a Dove
product,(2) which includes bar cleansers, body washes, face care,
anti-perspirant/deodorants, hair care and body lotion. Dove
anti-perspirant/deodorant is the No. 2 female-oriented
anti-perspirant/deodorant brand in the United States.(2) Dove is
available nationwide in food, drug and mass outlet stores. The Dove
mission is to make women feel more beautiful every day by
challenging today's stereotypical view of beauty and inspiring
women to take great care of themselves. Visit Dove at www.dove.com.
(2) AC Nielsen (2004) ABOUT UNILEVER Unilever (NYSE:UL) (NYSE:UN),
one of the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever
Group of Companies. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004. For more information
visit www.unileverusa.com.
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