Felicity Huffman Reveals Her Dreams in World Premiere Webisodes
20 Februar 2006 - 1:00PM
PR Newswire (US)
Leading Lady Discovers Secrets from Iconic TV Moms GREENWICH,
Conn., Feb. 20 /PRNewswire/ -- Beginning today women can follow
Felicity Huffman into a dream state as she has mom-to-mom chats
with America's beloved TV moms -- Carol Brady, Lily Munster and
June Cleaver. Dove, the global beauty brand, is premiering three
groundbreaking Webisodes to launch its new Calming Night product
collection. Directed by Penny Marshall, each Webisode shows Huffman
as she is literally transposed into the Brady, Munster and Cleaver
households. The Webisodes are available at
http://www.dovenight.com/ through Apr. 9, 2006. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060220/NYM012 ) Thanks to an
evening shower with Dove Calming Night body wash, Huffman drifts
off to a dream world where she finds herself living in classic
episodes of "The Brady Bunch," "The Munsters" and "Leave it to
Beaver." As Alice departs for vacation, Huffman arrives on scene to
take care of the Brady sextet. At 1313 Mockingbird Lane, she
discovers her own little monsters are not nearly as creepy as the
Munster family. After meeting 'the Beav' she learns that he is not
as charming as he seems. Sometimes it takes being in someone else's
shoes to realize that life is not always as easy as it looks.
Before waking from each dream, in which Huffman learns that the
grass is not always greener on the other side of the TV screen, the
iconic moms reveal their daily survival secrets. Carol Brady has
Alice to help her manage the clan, Lily Munster has Grandpa's
potions and June Cleaver has her pearls. You see Huffman escaping
stressful situations at the beginning of each Webisode by taking a
nighttime shower. It is a great way for busy women to pamper
themselves and ease into a restful night's sleep. "Women everywhere
can enjoy the relaxing benefits of taking a nighttime shower after
a hectic day to help them ease into a better night's sleep," said
Rob Master, Dove marketing director. "We are excited to partner
with Felicity Huffman to help us reach busy women in an innovative
and entertaining way while providing them with simple, relatable
beauty solutions." Skin restores itself twice as fast at night than
during the day. Nighttime showers followed by moisturizer repair
skin by removing the harmful effects of dirt, oil and make-up which
can hinder the renewal process and contribute to aging. Nighttime
showers also help to increase skin's hydration levels, essential to
aid in regeneration. Dove Calming Night is a new collection of body
cleansers and moisturizers that help women unwind at night while
preparing skin for regeneration. It is made with relaxing, aromatic
fragrances that help ease women into a more restful night of sleep.
Dove Calming Night beauty bar and body wash work with the warmth of
the shower to cleanse away damaging deposits from elements in the
environment, leaving women feeling pampered and relaxed. Specially
formulated with soothing honey and Vitamin A, they maintain skin's
hydration by depositing emollients and lipids during showering. The
collection's unique nourishing formulas help skin restore and
repair itself during the critical night hours. Women can visit
http://www.dovenight.com/ to receive free Dove Calming Night
product samples. About Dove The Dove mission is to make women feel
more beautiful every day by challenging today's stereotypical view
of beauty and inspiring women to take great care of themselves.
Dove, manufactured by Unilever, is the No. 1 personal wash brand
nationwide. One in every three households uses a Dove product(1),
which includes beauty bars, body washes, face care, anti-
perspirant/deodorants, hair care and styling aids. Dove is
available nationwide in food, drug and mass outlet stores. About
Unilever Unilever (NYSE: UL; UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave
and Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico --
generating approximately $10 billion in sales in 2004. For more
information visit http://www.unileverusa.com/. (1) AC Nielsen
(2004) Contact: Parris Bowe/Edelman 212-704-4489 Stacie
Bright/Unilever 203-625-1130 First Call Analyst: FCMN Contact:
http://www.newscom.com/cgi-bin/prnh/20060220/NYM012
http://photoarchive.ap.org/ DATASOURCE: Dove CONTACT: Parris Bowe
of Edelman, +1-212-704-4489, , for Dove; Stacie Bright of Unilever,
+1-203-625-1130, Web site: http://www.dovenight.com/
http://www.unileverusa.com/
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