Lipton(R) Puts the Power to the Pedal: Kristin Armstrong Joins World-Class Women's Cycling and Triathlon Squad
17 Januar 2006 - 5:19PM
PR Newswire (US)
NEW YORK, Jan. 17 /PRNewswire/ -- LIPTON Tea takes its commitment
to health and vitality to a new level with the addition of
top-ranked cyclist Kristin Armstrong to the 2006 TEAm LIPTON
women's pro cycling and triathlon team. National time trial
champion and Olympian Armstrong will lead a roster of elite-level
cyclists and triathletes in a race schedule spanning more than 100
events in nine countries and 14 states. TEAm Lipton is managed by
Velocity Sports Management and focuses on nurturing elite-level
U.S. cyclists and triathletes to compete at the highest level in
world-class competition and towards selection for the 2008 Beijing
Olympic Games. In addition to Armstrong, the squad also features
Laura VanGilder, one of the winningest sprinters in women's
cycling, and other leading U.S. riders such as Kori Kelly Seehafer,
Grace Fleury, Kristen LaSasso, Meredith Miller and Lara Kroepsch.
The squad is completed with Katherine Lambden, Liza Rachetto and
Sarah Caravella. In the multisport category, TEAm LIPTON is
represented by Rebeccah Wassner, Bo Arlander and Kiki Rutkowski,
who will compete in World Cup and Ironman events. "There is no
better, more accomplished and vibrant team of athletes to represent
the LIPTON brand," says Patricia Zenobi, Unilever Marketing
Director, LIPTON US. "Their commitment to quality performance and
inspiring Americans to live well and achieve their fitness and
nutrition goals mirrors our values completely." Following on the
heels of a highly successful 2005, TEAm Lipton kicks off the 2006
season with new director sportif Thomas Liese, a former World
Champion, Olympian and Tour de France finisher with over 20 years
of road and track racing at the sport's highest level. The TEAm
will compete in USA Cycling national road and track events and
Ironman and international triathlon events, capping the season with
the U.S. Track National Championships in October. "I'm looking
forward to bringing my experience and knowledge to this group of
exemplary athletes," said Liese. "I plan to create the perfect team
environment and give direction that will motivate these women to
perform at their very best." TEAm Ambassadors of the LIPTON Live
Well Challenge Fuelled by tea and propelled by fitness, TEAm LIPTON
are role models for Americans taking on the LIPTON Live Well
Challenge. Partnering with BikeTown USA, TEAm LIPTON and the
Challenge will help Americans make positive changes in their lives
by incorporating tea and exercise in their daily routines, giving
away one bike a day and LIPTON tea for over 150 days. The TEAm will
travel across 10 cities, bringing the Challenge to life and
encouraging Americans to drink three servings of tea everyday and
bike three times a week as a simple way to lead a healthier
lifestyle. The TEAm LIPTON Roster TEAm LIPTON consists of 13
top-level athletes, with a stellar combined resume featuring the
Olympic Games and the U.S. National and World Championship teams: *
Kristin Armstrong, Boise, Idaho: Olympian, 2005 U.S. National time
trial champion * Laura VanGilder, Cresco, Penn.: One of the
winningest sprinters in women's cycling * Kori Kelly Seehafer,
Louisville, Colo.: Ranked in the top-10 of American road cyclists *
Grace Fleury, Winston-Salem, N.C.: 2005 Atlanta 10K Classic
champion and fourth place at 2005 U.S. National time trials * Lara
Kroepsch, Boulder, Calif.: 2005 Colorado State Cyclocross Champion;
Two-time Collegiate National Criterium and 2005 International
Women's Criterium champion * Kristen LaSasso, Aptos, Calif.: One of
America's top climbing specialists * Meredith Miller, Auckland, New
Zealand: European World Cup veteran * Katherine Lambden, Fort Lee,
N.J.: An up-and-coming climbing and stage race specialist * Liza
Rachetto, Boise, Idaho: An all-around rider competing in road and
track * Sarah Caravella, Breiningsville, Penn.: 2005 G.S. Mengoni
Grand Prix and Rochester Twilight Criterium champion * Rebeccah
Wassner, New York, N.Y.: 2004 Pro Rookie Triathlete of the Year and
World Cup triathlete * Kiki Rutkowski, MD, San Francisco, Calif.:
Ironman World Championship top finisher in 2004 and 2005 * Bodil
Arlander, San Francisco, Calif.: Ironman specialist and multiple-
time All-American * Director Sportif: Thomas Liese, Leipzig,
Germany "We're thrilled to be managing a women's program of this
caliber," said Ed Beamon of Velocity Sports Management. "We are
extremely grateful to LIPTON, a committed brand that will help grow
the sport and provide great opportunities for athletes." Other
supporting sponsors of the team include Fuji Bicycles, Shimano,
Biemme, Fi:z;ik Saddles, Oval Concepts, LAS helmets, Rider Sandals,
CamelBak, DeFeet, Smith Optics, Cateye, SKS, SciCon, Arundel and
Clif Bars. For more information about TEAm LIPTON, go to
http://www.teamlipton.com/. For more information on the LIPTON Live
Well Challenge and the healthy benefits of Lipton Tea, visit
http://www.lipton.com/. About Unilever Unilever (NYSE:ULNYSE:UN),
one of the world's largest consumer products companies, aims to add
vitality to life by meeting everyday needs for nutrition, hygiene
and personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of Unilever. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unilever.com/. First Call Analyst: FCMN Contact:
DATASOURCE: LIPTON CONTACT: Kimberly Eberl, office,
+1-312-397-6050, or mobile, +1-773-771-6807, or , or Jacqueline
Kohlmann, office, +1-312-397-6072 , or mobile, +1-312-339-0170, or
, both of Ogilvy PR for LIPTON Web site: http://www.teamlipton.com/
http://www.lipton.com/ http://www.unilever.com/
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