Wish-Bone(R) Introduces Limited Edition Salad Dressing Created on 'The Apprentice: Martha Stewart'
20 Oktober 2005 - 8:00AM
PR Newswire (US)
Alexis Stewart Gives Her Salad Lover Confession and Consumers
Across the Nation are Invited to Help Create the Next Limited
Edition Dressing ENGLEWOOD CLIFFS, N.J., Oct. 20
/PRNewswire-FirstCall/ -- Taste "is a good thing" on "The
Apprentice: Martha Stewart." On tonight's episode, America's salad
lovers had the ultimate say in Matchstick's win with the creation
of a new variety of Wish-Bone(R) salad dressing, Rosemary Lime
Vinaigrette. Wish- Bone(R) is betting that the rest of America will
agree as "The Apprentice" special flavor hit shelves in grocery
stores nationwide today, along with new Wish-Bone(R) Cranberry
Walnut Vinaigrette, as the first in a series of new Limited Edition
salad dressings -- available for a limited time only. After
creating the new varieties of salad dressing at the Wish-Bone(R)
test kitchens, the two "Apprentice" teams squared off to see how
much each could sell. Consumers spoke and Rosemary Lime Vinaigrette
was the victor. Following the episode, the "original apprentice"
Alexis Stewart, Martha Stewart Living Omnimedia, Inc. Consultant,
"confessed" her love of Wish- Bone(R) to her "The Apprentice"
co-star Charles Koppelman, Chairman of the Board, MSLO. They
encouraged viewers to go to http://www.wish-bone.com/ to vote for
the next Limited Edition dressing to be created and sold in stores
in Spring 2006. "There are more salad lovers in America now than
ever," said Matthew McCarthy, Unilever Senior Brand Development
Manager, Wish-Bone(R), U.S. "Delighting salad lovers with exciting
and delicious new flavors is our mission. With Wish-Bone(R) Limited
Editions, consumers have a hand in creating the flavors they really
want." When voting online, consumers can choose their favorite
flavor from four potential varieties of dressing: Tuscan Tomato and
Herb, Lemon Poppyseed, Strawberry Margarita and Asian Vinaigrette.
They can also participate in the Wish-Bone(R) national sweepstakes
to win a trip to "The Apprentice: Martha Stewart" season finale,
and even share their own "confessions" of salad love at the web
site. About Unilever Unilever (NYSE:ULNYSE:UN), one of the world's
largest consumer products companies, aims to add vitality to life
by meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Eternity by Calvin
Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks. Dedicated to
serving consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico --
generating approximately $11 billion in sales. For more information
visit http://www.unilever.com/. DATASOURCE: Unilever CONTACT:
Jennifer Stalzer, Unilever Media Relations, +1-201-894-7760, ; or
Hollie Pantano, of Ogilvy Public Relations, +1-212-880-5278, , for
Unilever Web site: http://www.unilever.com/
http://www.wish-bone.com/
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