The Proof Is in the Leaves: Is Black the New Green?
23 August 2005 - 3:00PM
PR Newswire (US)
Research Proves Black Tea as Powerful as Green, Yet Consumers Don't
Recognize Health Benefits ENGLEWOOD CLIFFS, N.J., Aug. 23
/PRNewswire/ -- A recent survey conducted by Opinion Research
Corporation reveals that Americans overwhelmingly associate health
benefits with green tea and overlook the health benefits of
regular, black tea. Seventy-one percent identify hot green tea as a
good source of antioxidants, while only 34 percent of respondents
view regular hot tea as a good source of antioxidants. In fact,
regular (black) and green tea have virtually the same amount of
antioxidants. Additionally, 58 percent of those surveyed mistakenly
identify herbal tea as a good source of antioxidants, when in fact
herbal tea, unlike green and black tea, does not contain
antioxidants. Although consumers surveyed identify the health
benefits of hot tea, less recognize that many bottled iced teas and
some powdered iced tea mixes also have antioxidants. Sixty-two
percent of those surveyed believe that bottled iced teas come from
artificial chemicals, and only five percent view powdered tea mixes
as healthy. "This survey reveals that Americans do not realize that
the health benefits of tea extend well beyond hot, green teas,"
said Patricia Zenobi, Unilever Marketing Director, Lipton US.
"Lipton(R) black and green, hot and iced teas all come from the tea
leaf, and contain the naturally protective benefits of
antioxidants." Both black and green teas are derived from the
Camellia Sinensis plant. The main difference is the processing
method -- green tea leaves are dried immediately after picking and
are not fully oxidized. Regionally, there are different methods to
prevent oxidization. For instance, in Japan tea leaves are steamed
and in China the leaves are pan fired directly after plucking.
Black tea is partially dried, but then undergoes a full oxidation
(also called fermentation). The health benefits gained from
drinking black and green tea are comparable, both helping to
promote health and well-being. "The decision to drink black or
green tea," said Zenobi, "is simply a matter of taste. In fact many
people prefer the taste of black tea. Now they can be assured that
they also get the health benefits when drinking their favorite cup
of tea." Black and green teas naturally contain protective
antioxidants called flavonoids.* Despite consumer perceptions
uncovered by the survey, green and black tea have virtually the
same amount of flavonoid antioxidants. Flavonoid antioxidants are
absorbed into the body after drinking tea, raising the antioxidant
levels to protect the body from free radicals. Scientists believe
that oxidative damage can contribute to the development of chronic
diseases such as heart disease. To help consumers make smart
beverage choices, many Lipton(R) teas feature the AOX(TM) Seal, a
proprietary mark that indicates substantial levels of antioxidants.
Issued by the Unilever Health Institute, the Seal can be found on
Lipton(R) black and green teas, including tea bags, New Green Tea
Iced Tea Mix, New Lipton(R) To Go and most Lipton(R) ready-to-drink
bottled iced teas (including New Lipton(R) Iced Tea and Lipton(R)
Original Iced Tea). When consumers see the AOX(TM) Seal on
specially marked packages, they can be assured of getting not only
great tasting refreshment, but also the healthy benefits of real
tea. About Lipton(R) Tea Only the best tea leaves go into Lipton(R)
teas. In fact, working with a team of professionally trained tea
tasters, Lipton(R) sources tea leaves from around the world and
expertly blends them to ensure a premium tea experience. Hot or
cold, black or green, Lipton(R) is the leader in tea offering a
range of great tasting, healthy products for today's
health-conscious consumer. Lipton(R) Black Tea: Served hot or iced
Lipton(R) black tea is refreshing, delicious and naturally rich in
protective flavonoid antioxidants. Lipton(R) offers 'cup size' tea
bags for a hot cup of tea anytime and 'family size' teabags for the
perfect pitcher. Lipton(R) Decaffeinated Black Tea: Unlike other
decaffeinated black tea products, Lipton(R) Teas are decaffeinated
in an all-natural way, with pure spring water and effervescence
that gently washes caffeine away. The result is pure, clean tea
flavor without any chemical residues. Lipton(R) Flavored Black Tea:
Lipton's(R) Orange Pekoe and Pekoe cut black teas get a boost with
natural flavors that inspire, entice and tempt you. So no matter
what your "cup of tea," there's a flavored black tea with your name
on it. Available in a variety of 100% natural flavors, including
Orange & Spice, Blackberry, Honey & Lemon, Spiced Chain,
Raspberry, French Vanilla and Mint. Lipton(R) Green Tea: The broad
range of Lipton(R) green tea products are characterized by a
delicate, clean taste, subtle aroma and a beautiful pale green
color. Lipton(R) is the leader in green tea offerings and provides
a wide range of flavors including 100% Natural, 100% Natural Decaf,
Lemon Ginseng, Honey, Mixed Berry, Mint and Orange, Passion fruit
& Jasmine. Lipton(R) Original Iced Tea: The only leading
national bottled iced tea brand made with fresh-brewed tea, not
from powders or concentrate. All sweetened Lipton(R) Original Iced
Teas have been reformulated with an eight to 12 percent reduction
in sugar and calories.** Lipton(R) Iced Tea: Great-tasting, New
Lipton(R) Iced Tea contains naturally protective antioxidants.
Refreshing and convenient, Lipton(R) Iced Tea is available in
perfect take home size 12-pack (16.9 oz bottles) and 20ounce
plastic bottles for single-serve. Lipton(R) To Go Iced Tea Sticks
New Lipton(R) To Go is the perfect way for consumers to add the
goodness and flavor of tea to their water -- anywhere! Available in
convenient packets, just add the contents of the Lipton(R) To Go
Stick to a 16.9-20-ounce bottle of water and shake well for iced
tea anytime with no artificial flavors or sugar and zero calories
per eight ounce serving. Lipton(R) To Go is the only nationally
branded "on the go" mix with the protective health benefits of
antioxidants. Lipton(R) Green Iced Tea Mix New Lipton(R) Green Iced
Tea Mix, made from real Lipton(R) Green Tea, contains 80 mg of
naturally protective antioxidants and has no artificial colors or
additives. Visit Lipton.com to order Lipton(R) Teas online, or use
the product locator to find a store that carries your favorite
Lipton(R) products. At Lipton.com you can learn about the health
benefits of tea and watch a demonstration of the power of the
antioxidants found in Lipton(R) Teas. About the Survey This survey
was sponsored by Lipton(R) in April 2005. Results are based on a
telephone study conducted by Opinion Research Corporation among a
national probability sample of 1,023 women and men ages 18 and
older in the continental U.S. The study has a margin of error of
plus or minus three percent. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Hellmann's, Lipton(R), Knorr,
Popsicle, Promise, Q- Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico -
generating approximately $10 billion in sales in 2004. For more
information visit http://www.unileverusa.com/ . * Drinking tea is
not a substitute for fruits and vegetables **Extra Sweet is the
only exception. DATASOURCE: Lipton(R) CONTACT: Kimberly Eberl of
Ogilvy PR Worldwide, +1-312-397-6050, Web site:
http://www.lipton.com/ http://www.unileverusa.com/
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