Lipton Brings Cafe-Style Teas to Homes Across America
05 August 2005 - 6:27PM
PR Newswire (US)
New Lipton(R) Premium Tea Pods Specially Formulated for Use in
One-Cup Home Brewing Systems ENGLEWOOD CLIFFS, N.J., Aug. 5
/PRNewswire-FirstCall/ -- Lipton(R), the world's leading tea brand,
introduces Lipton(R) Premium Tea Pods, a new line of four flavorful
teas specially formulated for the Home Cafe(R) brewing system. The
Home Cafe(R) is a revolutionary, single-cup brewing system that
uses a unique, pressure brewing technology to conveniently deliver
a perfect single cup of gourmet tea in less than a minute. The
Lipton(R) Premium Tea Pods are the first and only nationally
distributed teas that offer the ability to become an in-home
barista and create exceptionally rich, cafe-style tea experiences
at home. The new Lipton(R) Premium Tea Pods are available in a
variety of flavors including: English Estate, Vanilla Hazelnut,
Raspberry Truffle and Citrus Blossom Green Tea. "Lipton(R) Premium
Tea Pods make it easy for today's busy consumer to enjoy a
delicious cup of gourmet tea without the wait," says Bauke Rouwers,
Unilever Vice President/General Manager, Lipton(R) Tea North
America. "Lipton(R) Premium Tea Pods are infused with guilt free,
indulgent flavors. And because each great tasting variety is made
with only the best tea leaves, consumers can be assured that
they're also getting all the health benefits of real tea. This new
innovation in home-tea brewing allows consumers to enjoy and
experience a delicious and refreshing cup in less than a minute."
Consumer research confirms that millions of people find cafe-style
beverages in the comfort of their own home appealing because each
member of the household can enjoy a favorite beverage in one, easy
serving. Like all Lipton(R) teas, Lipton(R) Premium Tea Pods start
with only the highest quality tea leaves. The leaves are carefully
selected and developed specifically to maximize flavor infusion in
home brewing systems. With flavors like fine chocolate, creamy
vanilla, and toasted hazelnuts the Lipton(R) Premium Tea Pods
deliver an intense and savory tea experience consumers have come to
expect from Lipton. All-natural Lipton(R) Premium Tea Pods include
Lipton's(R) AOX(TM) Seal, a proprietary mark that indicates a
substantial level of antioxidants. Lipton(R) Teas, made from real
tea leaves, naturally contain flavonoid antioxidants that help the
body protect itself against free radicals -- molecules that can
damage cells. Lipton(R) Premium Tea Pods will be available in the
coffee and tea aisle of supermarkets and mass merchandise outlets
nationwide in September 2005 with a suggested retail price of $4.39
for a 20-count pack. The Home Cafe(R) brewing system is available
at national retailers and select supermarkets. The suggested retail
price of Home Cafe(R) appliances range from $39.99 - $119.99
depending upon the model and manufacturer. Lipton(R) Premium Tea
Pod flavors include: English Estate: A strong, rich blend of Assam,
Ceylon and other fine teas Vanilla Hazelnut: Smooth and aromatic
vanilla and toasted hazelnut flavors blended with carefully
selected black tea Raspberry Truffle: Infused with fresh-picked
raspberry and European chocolate flavors Citrus Blossom Green Tea:
Fine Asian green tea blended with sun-ripened orange, lemon and
grapefruit flavors Visit Lipton.com to learn about tea and health
and watch a demonstration of the power of the antioxidants found in
Lipton(R) Teas. About Lipton(R) Teas Lipton(R), the world's leading
tea brand, is committed to bringing consumers great tasting,
healthy tea products in a variety of convenient forms. Innovative
new Lipton(R) Iced Tea To Go Sticks allow consumers to add the
natural goodness of tea to water -- for the great taste of tea even
when they're on the go! Lipton(R) To Go is an "on the go" mix with
the protective health benefits of antioxidants. Lipton(R) is also
introducing reformulated ready to drink iced teas and powders with
less sugar including Lipton(R) Original Ready to Drink, the leading
national bottled iced tea brand made with fresh brewed tea, not
from powders or concentrate. Lipton(R) Original is the original
Lipton(R), with a new, fresh look. New premium graphics, which go
hand-in-hand with the reformulated products (i.e. reduced sugar
levels in all, but one sweetened flavor), show the added emphasis
Lipton(R) had placed on health. In addition, New Lipton(R) Ready to
Drink Iced Tea, launched in February, is a great tasting product
with naturally protective antioxidants -- all in a convenient
plastic bottle. With this RTD product Lipton(R) is ready to
capitalize on the growth in the popular RTD tea segment with ultra
convenient 12 pack -- the perfect take-home size -- as well as a 20
ounce plastic single-serve. Hot or cold, black or green, Lipton(R)
is the leader in tea offering a range of great tasting, healthy
products for today's health conscious consumer. About Unilever
Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer
products companies, aims to add vitality to life by meeting
everyday needs for nutrition, hygiene and personal care. Each day,
around the world, consumers make 150 million decisions to purchase
Unilever products. The company has a portfolio of brands that make
people feel good, look good and get more out of life. In the United
States these brands include recognized names such as: Axe, "all,"
Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico --
generating approximately $10 billion in sales in 2004. For more
information visit http://www.unileverusa.com/ . DATASOURCE:
Unilever CONTACT: Kimberly Eberl, of Ogilvy PR Worldwide,
+1-312-397-6050, Web site: http://www.lipton.com/
http://www.unileverusa.com/
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