Breyers Light Ice Cream Now Double Churned
06 Mai 2005 - 7:47PM
PR Newswire (US)
Breyers Light Ice Cream Now Double Churned GREEN BAY, Wis., May 6
/PRNewswire-FirstCall/ -- Unilever Ice Cream today announced its
next generation of premium light ice cream -- new double churned.
This proprietary, innovative new technology delivers all of the
creamy taste of regular ice cream with half the fat. "Our unique
double-churned process makes it possible for us to make light ice
cream that is so rich and creamy that consumers will never again
have to sacrifice taste and texture to get the better-for-you
benefits of light ice cream," said Dan Hammer, Vice President of
Marketing and Development, Unilever Ice Cream. "New Breyers(R)
Double Churned Light ice cream tastes just as rich and creamy as
its full-fat counterparts and is just one more example of the
emphasis we're putting on meeting consumers' lifestyle choices with
great- tasting ice cream that also just happens to be lower in
calories and fat." "Not only are consumers watching calories and
fat, there also is a growing interest in products made with all
natural ingredients. We're the first to launch an all natural light
premium ice cream that has the same creamy taste as regular premium
ice cream," added Hammer. Initially, new Breyers Light will be
available in seven creamy, delicious flavors: Creamy Vanilla,
Vanilla Bean, Creamy Chocolate, Vanilla/Chocolate/Strawberry, Mint
Chocolate Chip, Butter Pecan and Rocky Road. A half-cup serving
ranges from 100 to 140 calories and from 3.5 to 5 grams of fat -
half the fat and 25% fewer calories than regular ice cream. New
packaging graphics -- a white carton with black and red text and a
double-churned icon in the lower left corner -- makes it easy to
spot the new Breyers Double Churned Light in the freezer case.
Available in grocery stores throughout the country, a 56-ounce
container has a suggested retail price of $5.09. Unilever Ice
Cream, headquartered in Green Bay, Wis., is the largest
manufacturer and marketer of branded packaged ice cream and frozen
novelties in North America. In the U.S., the company operates eight
manufacturing facilities and employs approximately 3,300 people.
Its well-known brands include Breyers(R) Ice Cream, Popsicle(R),
Good Humor(R), Klondike(R) and Ben & Jerry's(R). Unilever
(NYSE: UL; UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Eternity by Calvin Klein, Hellmann's,
Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave and Vaseline. All of the preceding brand names are
registered trademarks of Unilever. Dedicated to serving consumers
and the communities where we live, work and play, Unilever in the
United States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unileverusa.com/ . DATASOURCE: Unilever Ice Cream
CONTACT: Lisa Piasecki, +1-312-857-7342, or toll-free,
+1-888-707-8737, for Unilever Ice Cream Web site:
http://www.unileverusa.com/
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