Lipton(R) Gears Up With America's Only Women's Pro Cycling and Triathlon Team
07 April 2005 - 2:05PM
PR Newswire (US)
Lipton(R) Gears Up With America's Only Women's Pro Cycling and
Triathlon Team TEAm LIPTON's 2005 World-Class Circuit Showcases the
Power of Tea LAS VEGAS, April 7 /PRNewswire/ -- LIPTON Tea
strengthened its commitment to health and vitality today announcing
its title sponsorship of the 2005 TEAm LIPTON Pro Cycling and
Triathlon team for a race schedule spanning more than 150 events in
28 states this March through October. TEAm LIPTON is the only
elite-level team of women road cyclists and triathletes in the US,
one of the youngest squads in the women's professional cycling
peloton and the World Cup triathlon circuit. In addition to the
sponsorship, LIPTON will collaborate with the team during the
summer to rally enthusiasm for the sport in 12 markets and TEAm
LIPTON will encourage people to engage in recreational sports like
cycling, swimming and hiking in their national and local parks, as
a great way to enjoy the outdoors while increasing physical
activity. LIPTON will also make a contribution to the National Park
Foundation for each race that each TEAm LIPTON member places in one
of the top four positions. "TEAm LIPTON's impressive roster of
top-notch athletes who are also highly accomplished professionals
is a natural fit for our brand," says Bauke Rouwers, Unilever Vice
President/General Manager, LIPTON Tea North America. "TEAm LIPTON
inspires enthusiasm for the simple, easy steps that anyone can take
to reach their fitness and nutrition goals, and really show
consumers what tea can do." The National Academy of Sciences has
concluded that foods and beverages containing antioxidants decrease
the damaging effects of free radicals to the body. LIPTON teas
naturally contain flavonoid antioxidants from the tea leaf, which
help protect your body from free radicals. In addition, regular tea
drinking may help maintain cardiovascular health when included as
part of a healthy lifestyle. Hot or cold, black or green, LIPTON is
the leader in tea offering a range of great tasting, healthy
products for today's health conscious consumer. TEAm LIPTON kicks
off its 2005 schedule at the PoolGel Redlands Classic in Redlands,
CA and will cover world-class events such as the Wachovia Classic
(Philadelphia, PA), NYC Ford Triathlon (New York, NY), Manhattan
Beach Grand Prix (Manhattan Beach, CA) and the Downers Grove
Criterium (Downers Grove, IL). The road cycling calendar comprises
of USA Cycling National Road, Pro Cycling Tour and Women's Prestige
Cycling Tour races. The triathletes' slate includes World Cup
Olympic distance events as well as the ultra-endurance Ironman
competitions, including the World Championships in Hawaii. "It's a
great day for elite cyclists and triathletes -- we couldn't be more
thrilled and honored to have LIPTON as our title sponsor," said
Julie Upton, TEAm LIPTON manager. "With LIPTON on board, our team
will have more opportunities to pursue their passion and inspire
others to achieve their health and vitality goals." TEAm LIPTON
consists of 15 athletes, many of whom will be contenders for the
2008 Olympic Games in Beijing. The key team members on the 2005
roster include: -- Kristen LaSasso, a climbing specialist who
finished 13th in the 2004 Olympic trials -- Anna Milowski, a top
cyclocross and all-around rider formerly of the Canadian Equipe
Rona squad -- Katherine Lambden, a top performer in stage races and
climbing -- Zoe Owers, one of the youngest, best all-around riders
in the US -- Elisa Gagnon, a Canadian national team member --
Rebeccah Wassner, 2004 Pro Rookie Triathlete of the Year --
Margaret Schotte, 2004 World Duathlete Champion and Duathlete of
the Year -- Kiki Rutkowski, MD, top 2004 Hawaii Ironman finisher
Other supporting sponsors of the team include PowerBar, Aquafina,
Giant Bicycles, Fizik saddles, Vitalicious, CamelBak, Rider
sandals, Upton Performance Systems coaching, Hincapie Sportswear
and Weleda. For more information on all the health and vitality
benefits of drinking tea, go to http://www.lipton.com/ . About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Eternity by Calvin
Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the
preceding brand names are registered trademarks of Unilever.
Dedicated to serving consumers and the communities where we live,
work and play, Unilever in the United States employs more than
15,000 people in 74 office and manufacturing sites in 24 states and
Puerto Rico -- generating approximately $10 billion in sales in
2004. For more information visit http://www.unilever.com/ .
DATASOURCE: LIPTON Tea CONTACT: Moyra Knight, +1-312-397-6036, or
mobile, +1-312-636-6473, or , or Desiree Koh, +1-312-397-6031, or
mobile, +1-312-952-7620, or , both for LIPTON Tea Web site:
http://www.lipton.com/ http://www.unilever.com/
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