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Hellmann's Launches First National Real Mayonnaise Product Made With the Goodness of Canola Oil Hellmann's(R) Canola Real Mayonnaise is a Smart, Great Tasting Source of Dietary Fat ENGLEWOOD CLIFFS, N.J., March 30 /PRNewswire-FirstCall/ -- Hellmann's(R) unveiled today the first nationally distributed mayonnaise made with canola oil. Hellmann's(R) Canola Real Mayonnaise provides a healthy balance of dietary fats that are important for health and well-being, with the same rich, creamy taste of original Hellmann's(R) Real Mayonnaise. (Photo: http://www.newscom.com/cgi-bin/prnh/20050330/NYW010 ) Getting to the Heart Health of the Matter Hellmann's(R) Canola Real Mayonnaise contains fats that help to maintain heart health as part of a diet low in saturated fat and cholesterol, when substituted for other foods high in saturated fat and when caloric intake is not increased. These include omega-3 (ALA) and omega-6 fatty acids (LA), which are types of polyunsaturated fat that do not occur naturally within the body and must be obtained from dietary intake. In addition, Hellmann's(R) Canola Real Mayonnaise is high in monounsaturated fat, low in saturated fat and contains zero trans fat per serving.* "The nutritional profile of Hellmann's(R) Canola Real Mayonnaise is intended to appeal to those consumers who want their diet to include a healthy balance of mono and polyunsaturated fats," said David Blanchard, Senior Vice President of Research and Development & Supply Chain, Unilever. "In fact, the product is high in monounsaturated fatty acids like olive oil, with the additional benefit of essential fatty acids. And it tastes great, with a creamy texture that brings out the flavor in a range of healthy foods including fish, whole grains and vegetables." Canola "Can-Do" The U.S. Department of Agriculture(1) has recently released a new set of dietary guidelines recommending consumers increase their intake of foods containing mono and polyunsaturated fatty acids, while keeping their intake of saturated fats and trans fats as low as possible. Hellmann's(R) Canola Real Mayonnaise fits the bill. The guidelines specifically note that canola and other similar plant oils are an ideal source of omega-3 (ALA) fatty acids. In addition, the U.S. Institute of Medicine at the National Academy of Sciences(2) recommends the women consume 1.1 grams, and men consumer 1.6 grams, of omega-3 (ALA) a day. This translates to roughly 1 to 1.5 tablespoons of Hellmann's(R) Canola Real Mayonnaise. The new product joins a growing portfolio of varieties within the Hellmann's(R) line, including Hellmann's(R) Real Mayonnaise, Hellmann's(R) Reduced Fat Mayonnaise, and Hellmann's(R) Light Mayonnaise. The assortment of Hellmann's(R) products reflects the brand's commitment to providing a range of choices to consumers no matter their taste, dietary or nutritional preferences. Hellmann's(R) Canola Real Mayonnaise is currently available in supermarkets and convenience stores nationwide for a suggested retail price of $3.59 for a 32-ounce jar. Visit http://www.mayo.com/ for easy and delicious recipes using Hellmann's(R) Canola Real Mayonnaise. About Unilever Unilever (NYSE:ULNYSE:UN) one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico -- generating approximately $11 billion in sales. For more information visit http://www.unilever.com/ * Contains 10g of fat, 1g of saturated fat per serving. References: (1) Dietary Guidelines Advisory Committee(DGAC), U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA). http://www.health.gov/dietaryguidelines/dga2005/document/pdf/Chapter6.pdf (2) Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients) (2002) Food and Nutrition Board (FNB), Institute of Medicine (IOM). http://www.nap.edu/openbook/0309085373/html/335.html#pagetop http://www.newscom.com/cgi-bin/prnh/20050330/NYW010 http://photoarchive.ap.org/ DATASOURCE: Unilever CONTACT: Camille Payne, +1-212-880-5366, , or Michele Benoit, +1-212-880-5363, , both of Ogilvy Public Relations Worldwide for Unilever Web site: http://www.unilever.com/ http://www.mayo.com/

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