Hellmann's Launches First National Real Mayonnaise Product Made With the Goodness of Canola Oil
30 März 2005 - 4:00PM
PR Newswire (US)
Hellmann's Launches First National Real Mayonnaise Product Made
With the Goodness of Canola Oil Hellmann's(R) Canola Real
Mayonnaise is a Smart, Great Tasting Source of Dietary Fat
ENGLEWOOD CLIFFS, N.J., March 30 /PRNewswire-FirstCall/ --
Hellmann's(R) unveiled today the first nationally distributed
mayonnaise made with canola oil. Hellmann's(R) Canola Real
Mayonnaise provides a healthy balance of dietary fats that are
important for health and well-being, with the same rich, creamy
taste of original Hellmann's(R) Real Mayonnaise. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050330/NYW010 ) Getting to
the Heart Health of the Matter Hellmann's(R) Canola Real Mayonnaise
contains fats that help to maintain heart health as part of a diet
low in saturated fat and cholesterol, when substituted for other
foods high in saturated fat and when caloric intake is not
increased. These include omega-3 (ALA) and omega-6 fatty acids
(LA), which are types of polyunsaturated fat that do not occur
naturally within the body and must be obtained from dietary intake.
In addition, Hellmann's(R) Canola Real Mayonnaise is high in
monounsaturated fat, low in saturated fat and contains zero trans
fat per serving.* "The nutritional profile of Hellmann's(R) Canola
Real Mayonnaise is intended to appeal to those consumers who want
their diet to include a healthy balance of mono and polyunsaturated
fats," said David Blanchard, Senior Vice President of Research and
Development & Supply Chain, Unilever. "In fact, the product is
high in monounsaturated fatty acids like olive oil, with the
additional benefit of essential fatty acids. And it tastes great,
with a creamy texture that brings out the flavor in a range of
healthy foods including fish, whole grains and vegetables." Canola
"Can-Do" The U.S. Department of Agriculture(1) has recently
released a new set of dietary guidelines recommending consumers
increase their intake of foods containing mono and polyunsaturated
fatty acids, while keeping their intake of saturated fats and trans
fats as low as possible. Hellmann's(R) Canola Real Mayonnaise fits
the bill. The guidelines specifically note that canola and other
similar plant oils are an ideal source of omega-3 (ALA) fatty
acids. In addition, the U.S. Institute of Medicine at the National
Academy of Sciences(2) recommends the women consume 1.1 grams, and
men consumer 1.6 grams, of omega-3 (ALA) a day. This translates to
roughly 1 to 1.5 tablespoons of Hellmann's(R) Canola Real
Mayonnaise. The new product joins a growing portfolio of varieties
within the Hellmann's(R) line, including Hellmann's(R) Real
Mayonnaise, Hellmann's(R) Reduced Fat Mayonnaise, and Hellmann's(R)
Light Mayonnaise. The assortment of Hellmann's(R) products reflects
the brand's commitment to providing a range of choices to consumers
no matter their taste, dietary or nutritional preferences.
Hellmann's(R) Canola Real Mayonnaise is currently available in
supermarkets and convenience stores nationwide for a suggested
retail price of $3.59 for a 32-ounce jar. Visit
http://www.mayo.com/ for easy and delicious recipes using
Hellmann's(R) Canola Real Mayonnaise. About Unilever Unilever
(NYSE:ULNYSE:UN) one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Eternity by Calvin Klein, Hellmann's,
Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave and Vaseline. All of the preceding brand names are
registered trademarks. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $11 billion in sales. For more information visit
http://www.unilever.com/ * Contains 10g of fat, 1g of saturated fat
per serving. References: (1) Dietary Guidelines Advisory
Committee(DGAC), U.S. Department of Health and Human Services (HHS)
and U.S. Department of Agriculture (USDA).
http://www.health.gov/dietaryguidelines/dga2005/document/pdf/Chapter6.pdf
(2) Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat,
Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients)
(2002) Food and Nutrition Board (FNB), Institute of Medicine (IOM).
http://www.nap.edu/openbook/0309085373/html/335.html#pagetop
http://www.newscom.com/cgi-bin/prnh/20050330/NYW010
http://photoarchive.ap.org/ DATASOURCE: Unilever CONTACT: Camille
Payne, +1-212-880-5366, , or Michele Benoit, +1-212-880-5363, ,
both of Ogilvy Public Relations Worldwide for Unilever Web site:
http://www.unilever.com/ http://www.mayo.com/
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