Survey Shows Parents are Looking for More Organic Choices for Their Kids
30 März 2005 - 1:20PM
PR Newswire (US)
Survey Shows Parents are Looking for More Organic Choices for Their
Kids Ragu(R) Launches New Line of Organic Sauces ENGLEWOOD CLIFFS,
N.J., March 30 /PRNewswire/ -- Virtually all parents (96 percent)
recently surveyed by Ragu(R) believe good eating habits are formed
during childhood. However, more than half (53 percent) struggle on
a daily basis with the challenges of getting their kids to say
"yes" to a serving of vegetables. One of America's favorite brands,
Ragu, has simplified that task by introducing a delicious new line
of organic sauces. Ragu Organic Sauces are 100 percent natural,
certified organic and are available in three flavor varieties --
Traditional, Garden Veggie and Cheese. All contain a full serving
of fresh tasting organic vegetables in every 1/2 cup serving of
sauce. Since most kids prefer their pasta sauces smooth rather than
chunky, all the sauces are smooth and delicious. "We understand
that today's parents are concerned with their kids' eating habits
more than ever," said Jill Denison, Director, Ragu. "As a result,
parents need nutritious food options that their kids will eat and
enjoy. Serving Ragu Organic will help appease the often picky
appetites of children while helping your kids eat well." The entire
line of Ragu Organic Sauces is certified organic under the strict
guidelines of the U.S. Department of Agriculture (USDA) and is
approved to carry the USDA seal on its label. Organic food
production is based on a system of farming that maintains and
replenishes soil fertility without the use of toxic pesticides and
fertilizers. Organic foods are processed without artificial
ingredients, preservatives or irradiation to maintain the integrity
of the food. "I prefer to buy organic as much as possible, but as a
working mom of two highly active kids, I don't always have the time
to shop at organic markets. With Ragu Organic sauces now in my
local supermarket, I can easily make nutritious meal choices for my
family," said Barbara Albright R.D., Nutritionist and food author.
"As a nutritionist, I applaud Ragu for introducing this smart and
nutritious organic product. As a mom, I'm thrilled because my kids
get their veggies in each serving -- it's a win-win with no
mealtime whining!" In the "Healthy Eating" survey, parents of
children under the age of 13 were asked about their feelings on
their kids' eating habits. Forty-two percent say that getting their
kids to eat vegetables is always a challenge and more than
two-thirds (68 percent) of those surveyed wish more major food
companies would offer organic selections. Seventy-five percent of
moms say that pasta and tomato sauce is one of their kids' favorite
meals. Of the current organic foods available, 44 percent of the
parents surveyed said they occasionally buy organic, while 12
percent say they buy organic when the choice is available. Fourteen
percent stated they want to make a concerted effort to buy more
organic foods for their families. As a testament to how people feel
about the importance of organic foods in their diets, 60 percent
said they would be willing to pay more for organic food selections.
Eighty-one percent feel the USDA Organic Certification is either
very important (38 percent) or somewhat important (43 percent).
Ragu Organic Sauces are available in the pasta sauce aisle at all
major grocery stores. Average retail price is $2.79 for a 1lb 10oz
(737g) jar of sauce. For delicious recipes and ways to use Ragu
Organic Sauces, consumers are encouraged to visit
http://www.ragu.com/. The "Healthy Eating" survey of 1,763 adult
men and women was conducted by Impulse Research Corporation in
March 2005. The random sample closely matches the U.S. population
demographics. The sampling error is +/- 2.5% at the 95% level of
confidence. About Unilever Unilever [NYSE: UL, UN], one of the
world's largest consumer products companies, aims to add vitality
to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150
million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get
more out of life. In the United States these brands include
recognized names such as: Axe, "all," Ben & Jerry's, Bertolli,
Breyers, Caress, Country Crock, Degree, Dove personal care
products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of Unilever. Dedicated to serving consumers and the
communities where we live, work and play, Unilever in the United
States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $10 billion in sales in 2004. For more information
visit http://www.unilever.com/. Contact: Laura Springer/Ofer
Erenfeld Weber Shandwick 212-445-8174/212-445-8172 DATASOURCE: Ragu
CONTACT: Laura Springer, +1-212-445-8174, , or Ofer Erenfeld,
+1-212-445-8172, , both of Weber Shandwick, for Ragu Web site:
http://www.ragu.com/ http://www.unilever.com/
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