Coming to a Store Aisle Near You: New Lipton Original Iced Tea and New Lipton Iced Tea
03 März 2005 - 3:33PM
PR Newswire (US)
Coming to a Store Aisle Near You: New Lipton Original Iced Tea and
New Lipton Iced Tea New, reformulated ready-to-drink teas with
great taste and antioxidants hit store shelves this month PURCHASE,
N.Y., March 3 /PRNewswire/ -- The Pepsi-Lipton Tea Partnership
today unveiled a new formula and new package graphics for
ready-to-drink Lipton Original Iced Tea as well as an entirely new
version of ready-to-drink Lipton Iced Tea. Both brands are
appearing on store shelves nationwide this month. Lipton Original,
a premium iced tea, is the only nationally distributed iced tea
brand that is made with fresh-brewed tea. Sold in 16-ounce glass
bottles and sporting a classic new look, Lipton Original has been
reformulated with less sugar but all of the naturally protective
antioxidants that it had before. A new Diet Sweet version joins the
nine-variety lineup, which also includes Sweetened, Unsweetened,
Lemon, Extra Sweet, Raspberry, Green Tea with Honey, Diet Lemon and
Peach. New Lipton Iced Tea is sold in 20-oz and 1.5-liter and
2-liter plastic bottles, as well as 16.9-oz 6-packs and 12-packs,
and delivers great taste with the health benefits of antioxidants.
Created for the popular tea segment, Lipton Iced Tea is available
in four flavors: Lemon, Diet with Lemon, Green Tea with Citrus and
Diet Green Tea with Citrus. Lipton Brisk, which provides flavorful
refreshment for the value tea segment, remains unchanged. Since
Lipton Original Iced Tea and New Lipton Iced Tea are both made from
real tea, they both contain antioxidants, which are found naturally
in tea. Increasing scientific research has shown that antioxidants
in tea, fruits and vegetables are an important part of a healthy
diet. An antioxidant logo will be included on packages of Lipton
Original and New Lipton Iced Tea as well as on Lipton bag teas.
"The naturally occurring 'better for you' benefits of tea are now
being validated through science," said Craig Coffey, vice president
and general manager, Pepsi-Lipton Tea Partnership. "Today's health
and wellness trends have meant dozens of new beverage choices for
consumers and this new lineup gives them a reason to reconsider
ready-to-drink tea as a smart choice -- particularly the #1 name in
tea, which is Lipton." The launch of Lipton Original and Lipton
Iced Tea will be supported by national television advertising
(coming later this spring) as well as a print and online
advertising, in-store sampling and promotions. The Pepsi-Lipton Tea
Partnership is a joint venture between Pepsi-Cola North America and
Unilever. Purchase, N.Y.-based Pepsi-Cola North America
(http://www.pepsi.com/) is the $4 billion refreshment beverage unit
of PepsiCo Inc. in the United States and Canada. Its U.S. brands
include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Edge, Wild Cherry
Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew,
Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug,
Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks
and SoBe. The company also makes and markets North America's best-
selling ready-to-drink iced teas and coffees, respectively, via
joint ventures with Lipton and Starbucks. Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Eternity by Calvin Klein, Hellmann's,
Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave and Vaseline. All of the preceding brand names are
registered trademarks of Unilever. Dedicated to serving consumers
and the communities where we live, work and play, Unilever in the
United States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico -- generating
approximately $10 billion in sales in 2004. For more information,
visit http://www.unilever.com/. DATASOURCE: Pepsi-Lipton Tea
Partnership CONTACT: Dave DeCecco, Pepsi-Lipton Tea Partnership,
+1-914-253-2655, Web site: http://www.pepsi.com/
http://www.unilever.com/
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