Women's Auxiliary of Motorsports, an Official Charity of NASCAR, and Slim-Fast Team Up to Drive Weight Loss Success During the 2
19 Januar 2005 - 3:00PM
PR Newswire (US)
Women's Auxiliary of Motorsports, an Official Charity of NASCAR,
and Slim-Fast Team Up to Drive Weight Loss Success During the 2005
Racing Season Registered Dietitians (RDs) Offer Advice to NASCAR
Fans at Races DAYTONA BEACH, Fla., Jan. 19 /PRNewswire/ -- To drive
awareness of convenient and affordable ways to maintain a healthy
lifestyle, Slim-Fast and the women of NASCAR have created an
unprecedented partnership for the 2005 NASCAR racing season. The
Women's Auxiliary of Motorsports, an official NASCAR charity, and
Slim-Fast, a leader in the weight loss industry, are working
together to promote a healthy lifestyle during the 2005 NASCAR
racing season and encourage people to get on track to their weight
loss goals. Led by Ann Schrader, wife of fan favorite Ken Schrader
and president of the Women's Auxiliary of Motorsports, the women
have formed the "Champions of Healthy Weight" team. The program
previews today at Fanfest in Daytona Beach and officially kicks off
at NASCAR's Daytona 500. The "Champions" will meet fans and share
their personal weight loss stories at ten races including Las
Vegas, Atlanta, Charlotte and Indianapolis. "I know first-hand how
difficult it is to keep my weight on track. This partnership is
right for the women and fans of NASCAR because we're always on the
go, but looking for ways to eat healthy," says Ann Schrader. "The
Slim- Fast Optima Diet is a program I can follow, either at home or
on the road. WAM is excited to partner with Slim-Fast to achieve
our healthy weights, and it's a bonus to be able to share this
message with other women." RDs Rev Up with Tips on Track Throughout
the racing season, registered dietitians will be on hand with the
Slim-Fast Champions of Healthy Weight offering weight loss tips to
NASCAR fans. The dietitians will help fans establish weight loss
goals, provide tips and distribute materials including The Little
Book of Weight Loss Success and a personal success tracker to
monitor progress. According to Julie Upton, M.S., R.D., "It is
possible to lose weight and keep it off, even if you have a busy
lifestyle. The Slim-Fast Optima Diet is an easy-to-follow program
that combines favorite foods with delicious, convenient products.
Not only does the Diet simplify calorie and portion control, it
also provides healthy, balanced nutrition, all of which is in line
with the newly released 2005 Dietary Guidelines." The new Optima
Diet mixes and matches more of your favorite foods with
great-tasting new range of Slim-Fast Optima meal and snack bars,
smoothies and shakes, so dieters can lose weight and keep it off.
There are hundreds of food choices that are included as part of the
plan. In addition, the new Slim-Fast Optima products contain up to
55 percent less sugar than the classic Slim-Fast product line. The
Diet is formulated to help dieters achieve their healthy weight,
which is determined by their individual needs and goals, not
societal standards. "Since obesity is such a public health crisis,
we know it is critical for Americans to learn about healthy eating
and lifestyle choices. The Slim-Fast Optima Diet is easy to follow
and will fit into anyone's lifestyle, whether you are the wife of a
NASCAR driver or a working mom," says Terry Olson, General Manager,
Slim-Fast. "We are thrilled to be working with the women of NASCAR,
who exemplify our busy lives, to teach Americans that successful
weight loss is attainable with the right program. Slim-Fast is the
only diet plan with 30 published clinical studies that prove the
diet works." About Slim-Fast Slim-Fast, a business unit of
Unilever, is headquartered in West Palm Beach, FL. Slim-Fast offers
delicious and balanced nutritional products, meal planning and
exercise advice to aid in weight loss and weight maintenance, which
can result in improved health. The Slim-Fast product line includes
an affordable range of shakes, smoothies, powders, meal bars, snack
bars, breakfast bars and muffin bars that are available in retail
outlets nationwide. Visit http://slim-fast.com/ or call 1 800
SLIMFAST for more information. About Unilever Unilever
(NYSE:ULNYSE:UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs
for nutrition, hygiene and personal care. Each day, around the
world, consumers make 150 million decisions to purchase Unilever
products. The company has a portfolio of brands that make people
feel good, look good and get more out of life. In the United States
these brands include recognized names such as: Axe, "all," Ben
& Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree,
Dove personal care products, Eternity by Calvin Klein, Hellmann's,
Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast,
Snuggle, Suave and Vaseline. All of the preceding brand names are
registered trademarks of Unilever. Dedicated to serving consumers
and the communities where we live, work and play, Unilever in the
United States employs more than 15,000 people in 74 office and
manufacturing sites in 24 states and Puerto Rico - generating
approximately $11 billion in sales. For more information visit
http://www.unilever.com/ Women's Auxiliary of Motorsports The
Women's Auxiliary of Motorsports, Inc. (WAM, Inc.), a proud charity
of NASCAR, was established in 2004 with the merger of the Winston
Cup Racing Wives Auxiliary and the Busch Series Ladies Association.
The Auxiliary's mission is to enrich the sport of NASCAR with a
commitment to its families through fundraising and wellness
programs for those requiring medical or financial assistance. In
addition, the Women's Auxiliary of Motorsports, Inc. helps support
organizations with likeminded missions and purposes. For more
information please contact the WAM office at 704-455-9299 or go to
http://www.waminc.org/. DATASOURCE: Slim-Fast CONTACT: Katy
Donnelly of Ogilvy PR Worldwide, +1-212-880-5322, for Slim-Fast Web
Site: http://www.waminc.org/ http://www.unilever.com/
http://slim-fast.com/
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