SGK's Steve McGinnes to Speak at the 2014 World Retail Congress in China
25 Juni 2014 - 2:00PM
Marketwired
SGK's Steve McGinnes to Speak at the 2014 World Retail Congress in
China
McGinnes to Explore How Retailers Can Connect With Consumers
Across Multiple Audiences
SINGAPORE--(Marketwired - Jun 25, 2014) - SGK (NYSE: SGK), a
leading global brand development, activation and deployment company
that drives brand performance, announced today that its Asia
Pacific branding leader, Steve McGinnes, managing director, brand
development group, APAC, will give an introductory presentation and
lead the panel discussion on, "In their Prime -- Grow Up with Your
Customers and Make it Lifelong," at the 2014 World Retail Congress
on Wednesday, July 2, at 14:00 in Shanghai, China.
McGinnes will address this elite group of retail industry
leaders on how retailers often don't have the luxury of focusing on
one consumer segment and instead need to find ways of addressing
multiple generations at once -- each with distinctly different
value systems, desires and relationships with brands.
"With crucial changes in China's society over the past four
decades, the Chinese generation gap is very pronounced," commented
McGinnes. "In this session, we'll explore strategies, tools and
tactics to build your brand offering in a way that can connect
across multiple audiences -- from seven to 70 year olds -- to help
drive brand performance."
McGinnes added: "Smart retailers are learning how to create
connections between the brand and the consumer -- building consumer
connections with different generations and different cultures is
key to encourage purchase. Brands that perform inspire trial,
loyalty, advocacy and repeat purchase. Brands perform because
they're desirable."
World Retail Congress China (developed in partnership with the
China Chain Store & Franchise Association) will launch in July
2014, taking its place alongside the other events in the World
Retail Congress Series established in 2007. The event in Shanghai
has been specifically designed for domestic and international
retailers already operating in the market, in addition to those
looking to expand into China.
An experienced strategist, innovator and brand thinker, McGinnes
is a regular contributor on branding, design and innovation topics
on BBC World. His insights have been presented to The
United Nations, The Global Union, and Primetime, in addition to
consulting numerous global MNCs and FTSE 500 companies. As regional
head of the brand development group for SGK, he leads Brandimage
and Anthem in Asia.
The brand development group of SGK drives brand performance by
creating brand desirability through two brands, Brandimage and
Anthem. Brandimage, a global consultancy of brand equity architects
and designers with offices in Hong Kong, Shanghai and Singapore,
and Anthem, a global creative agency with offices in Shanghai,
Singapore, Sydney and Tokyo, actively connect brands with people by
amplifying desirability.
SGK has been conducting business in Asia Pacific since 1999.
Today, the Company offers expanded services that help create
brands, sell brands, produce brands and protect brand equities. SGK
counts the region's leading multinationals as clients.
SGK is a leading global brand development,
activation and deployment company that drives brand performance. By
creating brands, helping sell brands, producing brand assets and
protecting brand equities, we help our clients achieve higher brand
performance. SGK's global footprint spans more than 20 countries.
SGK was formerly marketed as Schawk, Inc. For more information
visit: http://www.sgkinc.com
Follow SGK on Facebook:
https://www.facebook.com/SGKInc, LinkedIn:
http://www.linkedin.com/company/sgk, and @SGKInc Twitter:
https://twitter.com/SGKInc
World Retail Congress, part of i2i Events Group
portfolio, was launched in 2007, to be a platform for senior retail
executives to meet and discuss the most important topics affecting
retailers across the world. The series is hosted in 4 international
regions -- Global (Paris), Latin America, Africa and Asia Pacific
and attracts over 2,500 delegates from more than 50 countries each
year. The congress takes place at the Pudong Shangri-La, Shanghai
on 2-3 July. For further information visit
www.worldretailcongress.cn
AT SGK ASIA PACIFIC: Kathryn Sloane 65 6253 2181 Email Contact
AT SGK ASIA PACIFIC: Steve McGinnes 65 6253 2181 Email Contact
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