REY Reynolds Reynolds A

StoreMakerX(TM) helps dealerships drive profits and reduce inventory by marketing and selling parts and accessories online. DAYTON, Ohio, April 12 /PRNewswire/ -- The average automobile dealership carries a parts inventory valued at more than a quarter of a million dollars. Unfortunately, much of that inventory represents overstocked or obsolete items. The solution? Virtual parts stores. According to NADA, parts inventory is the single largest asset in a dealership's fixed operations. Dealers know that reducing their parts investment can increase profitability. As a result, they're turning to virtual parts stores to better merchandise parts inventories, improve inventory turnover and enhance their profitability. To help dealerships take their parts department online, The Reynolds and Reynolds Company (NYSE:REY) has introduced StoreMakerX(TM), powered by TradeMotion(TM). TradeMotion Software, located in Calabasas, California is a leading provider of parts e-commerce solutions. StoreMakerX is a comprehensive parts and accessories application that works with Reynolds WebMakerX Web sites or stand alone URLs to provide dealers with a powerful e-commerce solution. Now, dealerships can market and sell parts and accessories online 24/7. "Online parts stores are a new profit center for fixed operations. Now, a dealership can open up its parts inventory and also that of their OEM warehouse to consumers everywhere -- and sell overstock, reduce parts obsolescence and most importantly, generate extra revenues in a tight new-car sales market," said Dana Freshman, vice president of Reynolds Sales and F&I Solutions. Traditionally, dealerships have manually taken parts orders via the telephone, fax or from walk-in customers. Now, dealerships can refer do-it- yourself and wholesale customers to their online StoreMakerX store(s) to research, order and buy parts at their convenience. Fred Beans Organization, which represents 33 franchises and is headquartered in Limerick, Pennsylvania, established a dedicated StoreMakerX parts site at http://www.fredbeansparts.com/ to better serve parts customers and generate revenue for the dealership. "We went live with StoreMakerX in November 2005. Not only did this new parts e-commerce opportunity exceed our projected revenue models, but within a few short months it beat our service, over the counter and wholesale part sales collectively," said Gene Culley, director of Internet Sales for Fred Beans organization. "StoreMakerX has helped me streamline and reduce operating expenses while allowing customers to order parts 24/7. The software is amazing. There's so much flexibility with its useful tools and well-thought out workflow," he added. Reynolds and TradeMotion Software are working together to offer the StoreMakerX solution to Reynolds' customers. "Reynolds has consistently delivered innovative technologies and solutions over the years to its dealers and we're excited to be included in this offering," said Shawn D. Lucas, president of TradeMotion Software. "We have an excellent relationship with Reynolds and will continue to collaborate with them to bring value to their customers." Consumers can easily search for parts by year, make, factory part number or keyword. They can add parts to a shopping cart and select a shipping method and then securely pay for purchases by any major credit card, PayPal(C), COD or via a Purchase Order. Other features of StoreMakerX include: - Accurate, Current Parts Information - StoreMakerX pulls from a comprehensive catalog containing millions of unique parts numbers and thousands of graphics. The catalog is updated and cross-referenced monthly. - Customer Loyalty Account - Customers can create a login that enables a one-click shopping experience. They can pre-load vehicles, save searches, track messages sent to dealer, check order status and manage accounts such as billing, shipping, and payment information. - Branded Catalog Manager - Dealers can create their own catalogs, branded packages and promotions to customize their parts store. - Robust Reporting and User-Friendly Administration -Dealers can generate multiple reports to monitor sales, products searched, usage, etc. Plus, they can manage customer accounts, check order status, and send customer messages all within the StoreMakerX application. StoreMakerX, powered by TradeMotion, is now available from Reynolds to dealerships throughout the U.S. and can work with any Web site or standalone URL address. About Reynolds Reynolds and Reynolds (http://www.reyrey.com/) helps automobile dealers sell cars and take care of customers. Serving dealers since 1927, it is a leading provider of dealer management systems in the U.S. and Canada. The company's award-winning product, service and training solutions include a full range of retail Web and Customer Relationship Management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves automotive retailers and OEMs globally through its incadea solution and a worldwide partner network, as well as through its consulting practice. About TradeMotion TradeMotion Software (http://www.trademotion.com/) is a provider of e-commerce solutions primarily focusing on the parts vertical from manufacturers to retailers. The company's suite of web based products offer subscribers a smart sophisticated Storefront e-commerce system bundled with a robust back office portal which allows access to powerful tools to customize business rules for any marketplace scenarios. TradeMotion can support large Marketplaces with many distribution locations or single Storefronts whose needs are unique to their customers, as well as many vertical markets concurrently. TradeMotion utilizes a global data architecture allowing centralized databases to share or restrict information for personalization & memberships, content delivery, unique templates, profiles, libraries and settings built to scale to eliminate the human capital curve associated with sales growth. DATASOURCE: The Reynolds and Reynolds Company CONTACT: Media, Michelle Zendah of Reynolds and Reynolds, +1-937-485-8499, or Web site: http://www.reyrey.com/ http://www.fredbeansparts.com/ http://www.trademotion.com/

Copyright