New Tech Books Help People 50+ Get Tech-Savvy
13 November 2014 - 3:47PM
Business Wire
Que Publishing and AARP Release First Four
Books of Series
AARP is teaming up with Que Publishing, a division of Pearson,
to help those 50+ learn how to use technology, including
smartphones, tablets, computers, and social media. Que and AARP are
developing new products within Que’s popular “My for Seniors” book
series.
The effort is being launched with four new titles: My iPhone for
Seniors, My Samsung Galaxy S5 for Seniors, My iPad for Seniors, and
My Facebook for Seniors (available for pre-order). These
beginner-to-intermediate-level books and eBooks incorporate large,
full-color photos; a larger font; and easy-to-use, step-by-step
instructions.
"Learning technology at 50+ should not be an intimidating
experience,” said Greg Wiegand, Que Publishing’s Editor-in-Chief.
“Que Publishing and AARP share a passion for fostering
self-confidence in learners and helping them enjoy using technology
for fun, connecting with friends and family, and for work.”
“While many seniors are embracing technology, AARP is committed
to helping an estimated 35 million people 50 and older who are
tech-shy become tech-savvy,” said AARP’s Chief Information Officer
Terry Bradwell. “The ‘My for Seniors’ products will help the 50+
community embrace technology that will help them stay connected in
a world that relies more and more on digital technology to live
your best life.”
The books from Que and AARP are available at online retailers
and bookstores globally. The AARP community will be eligible for a
40% discount on the new books when purchased at
www.quepublishing.com/aarpbooks. To learn more, visit
www.aarp.org/tekbooks.
About Pearson
Pearson is the world's leading learning company, with 40,000
employees in more than 80 countries working to help people of all
ages to make measurable progress in their lives through learning.
For more information about Pearson, visit www.pearson.com.
Que Publishing (www.quepublishing.com) is part of the Pearson
Technology Group (PTG), which is the world's largest publisher of
books, eBooks, video, software, and courseware learning products
for technical and creative professionals, computer users and
business professionals. Other PTG publishing imprints include,
Addison-Wesley Professional, Adobe Press, Cisco Press, IBM Press,
FT Press, Peachpit Press, Pearson IT Certification, Prentice Hall
Professional, Sams, VMware Press and official distributor for
Microsoft Press.
About AARP
AARP is a nonprofit, nonpartisan organization, with a membership
of nearly 38 million, that helps people turn their goals and dreams
into real possibilities, strengthens communities and fights for the
issues that matter most to families such as healthcare, employment
and income security, retirement planning, affordable utilities and
protection from financial abuse. We advocate for individuals in the
marketplace by selecting products and services of high quality and
value to carry the AARP name as well as help our members obtain
discounts on a wide range of products, travel, and services. A
trusted source for lifestyle tips, news and educational
information, AARP produces AARP The Magazine, the world's largest
circulation magazine; AARP Bulletin; www.aarp.org; AARP TV &
Radio; AARP Books; and AARP en Español, a Spanish-language website
addressing the interests and needs of Hispanics. AARP does not
endorse candidates for public office or make contributions to
political campaigns or candidates. The AARP Foundation is an
affiliated charity that provides security, protection, and
empowerment to older persons in need with support from thousands of
volunteers, donors, and sponsors. AARP has staffed offices in all
50 states, the District of Columbia, Puerto Rico, and the U.S.
Virgin Islands. Learn more at www.aarp.org.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141113005887/en/
PearsonLisa Jacobson Brown, Senior PR and Community Manager,
317-428-3575Lisa.jacobson-brown@pearson.comorAARPMonique O’Grady,
Media Relations Manager, 202-434-2563Mogrady@aarp.org
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