By Sarah Sloat

FRANKFURT--Financial Times Deutschland, Germany's seventh-largest national newspaper by circulation, will cease publication as of Dec. 7, publishing house Gruner + Jahr said Friday.

FTD, a financial daily, hasn't made a profit since its founding in 2000, G+J said. The newspaper, in both its print and online forms, will be shut down after it failed to find a buyer.

"Daily newspapers are under pressure, especially in the financial sector," G+J board member Julia Jaekel said. "We see no way to continue operations."

The publisher had discussed continuing FTD's online edition but also decided against it, and more than 300 people are expected to lose their jobs, G+J said.

Hamburg-based G+J, which is majority-owned by media company Bertelsmann AG, also publishes lifestyle, sports and women's magazines.

Talks on the possible sale or a management buyout of two of G+J's other business publications, Boerse Online and Impulse, are taking place, G+J said. Should they fail, publication of those two titles will also cease. Capital, another G+J business and finance magazine, will continue to operate out of Berlin.

FTD was founded in 2000 as a joint venture, in which G+J and Pearson PLC (PSON.LN), publisher of Financial Times, each owned 50%. Pearson sold its stake to G+J in 2008. In the same year, G+J set up an editorial pool for its finance and business publications. This brought considerable savings, G+J said, but not enough to compensate for declining advertising revenue. The company's finance segment publications will book a significant loss this year, G+J said.

Germany has a strong local and regional newspaper market. At just over 100,000 copies, FTD was the seventh-largest national paper in 2011, according to media data tracker IVW.

This month, local daily Frankfurter Rundschau filed for insolvency as a continuing decline in advertising revenue gave the publisher little hope of returning to profit. An insolvency administrator is looking for possible ways to continue operations.

--Markus Klausen contributed to this story

Write to Sarah Sloat at sarah.sloat@dowjones.com

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