By Jessica Hodgson

LONDON--Pearson PLC (PSO), publisher of the Financial Times and educational books and materials, said Wednesday that Chief Executive Marjorie Scardino will step down after almost 16 years at the helm of company, raising questions about the future of the flagship newspaper as the publisher continues to transform itself.

Ms. Scardino, 65, the first female chief executive of a FTSE 100 company, will step down at the end of the year and be replaced by 50-year-old John Fallon, head of Pearson's international education unit. The move highlights the growing importance to Pearson of selling educational services to emerging-market customers.

"Under Marjorie's leadership, Pearson has fundamentally shifted its business portfolio towards all kinds of learning, its geographic exposure towards fast-growing economies and its product mix towards digital and services. It has been a radical and highly successful transformation," Chairman Glen Moreno said in a statement.

Under Ms. Scardino's tenure, sales tripled to nearly 6 billion pounds ($9.68 billion) and profit has grown more than three times to a record high of GBP942 million in 2011, Mr. Moreno added.

The U.K.-based company has extensive educational publishing operations, including business and finance publisher FT, Prentice Hall, Longman and York Notes, and publishes Penguin books. Under Ms. Scardino's leadership the company has changed from a media conglomerate with diverse entertainment and TV interests, including Madame Tussauds museums, to a company more tightly focused on digital education and information technology.

Pearson's North American education unit is its largest business, but the group is looking to emerging markets such as Brazil and India for growth. The company has made several bolt-on acquisitions following the sale of its 61% stake in financial market data provider Interactive Data Corp. in May 2010 for $2 billion before tax.

Ms. Scardino has long championed the Financial Times as a cornerstone of the company, and Mr. Moreno said Mr. Fallon's appointment didn't signal a shift in strategy for the company. Mr. Fallon said the newspaper was a "valued and valuable" part of the business.

Following Ms. Scardino's departure, the only remaining female FTSE 100 CEOs will be Burberry Group PLC's (BRBY.LN) Angela Ahrendts, Anglo American PLC's (AAL.LN) Cynthia Carroll and Imperial Tobacco Group PLC's (IMT.LN) Alison Cooper.

-Write to jessica.hodgson@dowjones.com

Lilly Vitorovich in London contributed to this article.

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