LONDON--Publishing firm Pearson PLC (PSON.LN) said Wednesday Marjorie Scardino has decided to step down as chief executive at the end of 2012 and that John Fallon will succeed her as on Jan. 1.

MAIN FACTS:

-Mr. Fallon joins the Pearson board with immediate effect.

-Mr. Fallon has been chief executive of Pearson's International Education division since 2008 and is responsible for education businesses outside the U.S. including in fast-growing markets such as China, India, Brazil and Southern Africa.

-Pearson expects to generate more than half its revenue from digital and services businesses this year for the first time in its history.

-Shares closed Tuesday at 1237 pence valuing the company at 10.11 billion pounds.

-Write to Ian Walker at ian.walker@dowjones.com

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