Google+ for Business: How Google’s Social Network Changes Everything
10 Januar 2012 - 3:15PM
Business Wire
Are you thinking to yourself, “another social network in 2012?
Why should I consider using it for my business?” The short answer:
Google+ is tied to Google search, so by using it skillfully, you
can improve your website’s findability. Google+ for Business: How
Google's Social Network Changes Everything, new from Que
Publishing, helps business professionals leverage this new social
network for promotion, customer service, community building,
referrals, and collaboration.
Launched in July 2011, Google+ is currently adding 625,000 new
users a day, and may reach a total of 400 million members by the
end of 2012.* In Google+ for Business, author Chris Brogan explains
why Google+ is the next big thing, how he sees Google’s popular
applications linking together for stronger business appeal, and how
Google+ is built to make sharing content and information easy and
effective.
Brogan shows readers the ins and outs of this social network in
order to:
- Take advantage of links between Google+
and Google search
- Design a business page that attracts
new paying customers
- Integrate Google+ into current
online/digital strategies
- Learn how customers are using
Google+--and give them what they’re looking for
- Master Google+ tools such as Circle and
Hangouts
- Create Google+ posts that draw
attention and spark conversations
Google+ for Business is part of Que’s Biz-Tech series, designed
for executives and marketers to gain skills in emerging
technologies for their business needs. The title is available in
print and eBook formats (for Kindle, NOOK, iPad and other
e-readers) through book retailers, Safari Books Online subscription
(http://safari.informit.com), and Que Publishing
(http://www.quepublishing.com/store/product.aspx?isbn=0789749149).
About the Author
Chris Brogan is the New York Times bestselling co-author of
Trust Agents, a professional speaker, and president of Human
Business Works. He has been involved with social networks since the
BBSes of the 1980s, and began blogging in 1998, when it was still
called journaling. Brogan co-founded the international unconference
experience, PodCamp, which teaches media making to individuals
worldwide, and has keynoted many major corporate, technology, and
web culture events. Featured monthly columnist for Entrepreneur
Magazine, Brogan consults with Fortune® 100 companies such as
PepsiCo, GM, and Microsoft on the future of business communications
and social technologies.
About Pearson
The world’s leading learning company, Pearson is home to such
respected brands as Addison-Wesley Professional, Cisco Press, Exam
Cram, IBM Press, Prentice Hall Professional, Que Publishing, Sams
Publishing, and VMWare Press, which have as their online publishing
arm, InformIT (www.informit.com) -The Trusted Technology Learning
Source. In addition, Berkeley-based Peachpit (www.peachpit.com),
the publishing partner for Adobe Press, Apple Certified, and
others, publishes best-selling books for creative design
professionals. Pearson is also co-founder, with O'Reilly Media
Inc., of Safari Books Online (http://safari.informit.com), the
premier on-demand digital library providing thousands of expert
reference materials through a single point of contact, including
expert technology, creative and design, business and management
resources in video and text formats. Que is part of Pearson (NYSE:
PSO), the world’s leading learning company.
Keywords: Google+; Google+ for business; business; social
media; Chris Brogan; Que; Que Biz-Tech; Pearson
*Analyst Paul Allen, founder of ancestry.com
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