A Practical Guide for Social Media Leaders
25 Oktober 2011 - 4:26PM
Business Wire
It’s no longer enough to simply know the tools of social media,
organizations need to know how to apply them strategically to gain
a sustainable, competitive advantage. Humanize, new from Que
Publishing, provides proven strategies for using social media to
create comprehensive change and opportunities for growth.
Authors Maddie Grant and Jamie Notter draw on their extensive
experience working with organizations to focus on four elements of
“humanness” that social media can help promote: becoming more
trustworthy, open, generative, and courageous. Throughout the book,
they identify the roles each employee can play, working together to
become more social, more human, and more effective.
NEWS FACTS:
Humanize will help readers to:
- Change organizations from the inside
out
- Address critical elements of
organizational behavior, process, and culture
- Move beyond social media buzzwords like
transparent, decentralized, and open – and actually make them
happen
- Promote forms of “generative” success
that go beyond profit and loss
Quote:
“Humanize offers practical content and insightful thinking that
will help businesses make the deep changes needed to thrive in
today’s social world,” said Mike Smith, President of Forbes.com and
author of Matchpoint.
PRODUCT INFORMATION:
Title: Humanize: How People-Centric Organizations Succeed in a
Social WorldISBN-10: 0789741121ISBN-13: 9780789741127Authors: Jamie
Notter and Maddie GrantPublisher: Que PublishingPublished:
September 2011Pages: 288Suggested Retail Price: $24.99
About the Authors
Jamie Notter is a Vice President at Management Solutions Plus,
where he leads the consulting division. Jamie brings twenty years
of experience in conflict resolution, diversity, leadership, and
management to his practice, including seven years running his own
consulting firm.
Maddie Grant, CAE, is the chief social media strategist for
SocialFish. Drawing from more than 10 years of experience in
marketing, communications, and international business operations,
she helps associations large and small build capacity for using
social media to achieve business results. Maddie is also the lead
editor for SocialFishing, one of the most visited and respected
blogs for the association/nonprofit industry.
About Pearson
Pearson, the education, services and technology company, is home
to such respected brands as Addison-Wesley Professional, Cisco
Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and
Sams Publishing, which have as their online publishing arm,
InformIT (www.informit.com) -The Trusted Technology Learning
Source. In addition, Berkeley-based Peachpit (www.peachpit.com),
the publishing partner for Adobe Press, Apple Certified, and
others, publishes best-selling books for creative design
professionals.
Keywords: Humanize; social media; leadership; Maddie Grant;
Jamie Notter; Que Publishing
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