Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
13 September 2011 - 4:23PM
Business Wire
Content is Cash: Leveraging Great Content and the Web for
Increased Traffic, Sales, Leads and Buzz, new from Que Publishing,
is a practical guide providing low-cost, high-performing marketing
strategies to help readers systematically monetize the great
content they’ve already produced.
Cover image: Content is Cash ISBN-13:
978-0-7897-4108-0 ISBN-10: 0-7897-4108-3 (Photo: Business Wire)
Content is Cash reveals the formula for success that can be used
for virtually any business, in any niche, with any budget. It’s
ideal for business professionals, entrepreneurs, marketers,
executives, CEOs, freelancers and consultants – anyone looking to
harness the power of great content and the web.
News Facts
- Written by Wendy Montes de Oca, MBA,
one of the world’s most respected Fortune® 500 eMarketers.
- Content is Cash is part of Que’s
Biz-Tech series, designed for executives and marketers to gain
skills in emerging technologies for their business needs.
- Using the acclaimed SONAR Content
Distribution Model ™, Montes de Oca shows readers how to integrate
SONAR marketing and various online tactics, including SEO, SEM,
social marketing, online press releases, guerrilla marketing and
article marketing, in a synchronized approach to drive maximum
traffic, visibility, sales, leads and buzz.
- The book is available in print and
eBook formats through book retailers, Safari Books Online
subscription, and Que Publishing.
- The suggested retail price for the book
is $24.99 U.S. Customers who purchase the book by Sept. 18, 2011
will receive a 30% discount (code CONTENT30 at checkout), as well
as a free SONAR marketing ROI tracking calculator. See
http://promo.quepublishing.com/pages/start/qlp-09082011-contentiscash-freedownload/index.html?Campaign_Id=729&Activity_Id=1301
for details.
About the Author
Wendy Montes de Oca, MBA, is President and Founder of Precision
Marketing and Media, LLC and publisher of the Precision Marketing
newsletter. Her diversified background includes nearly 20 years of
experience in marketing, media relations, publishing, institutional
and retail financial services, and law. She has a proven track
record in customer acquisition and retention, multichannel
marketing (print, email, direct mail, radio, TV), direct response
marketing for the web, and has extensive editorial and copywriting
experience. She has led online and direct response marketing for
Fortune® 500 companies and top publishers throughout the U.S.
During her career, Montes de Oca has generated more than $150
million in total revenues for various corporations, consulting
clients, and her own consulting firm.
About Pearson
The world’s leading learning company, Pearson (NYSE: PSO) is
home to such respected brands as Addison-Wesley Professional, Cisco
Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and
Sams Publishing, which have as their online publishing arm,
InformIT (www.informit.com) -The Trusted Technology Learning
Source. In addition, Berkeley-based Peachpit (www.peachpit.com),
the publishing partner for Adobe Press, Apple Certified, and
others, publishes best-selling books for creative design
professionals.
Keywords: Content is Cash; article marketing; content
marketing; content distribution; Web content; Sales; Leads; Wendy
Montes de Oca; Precision Marketing; SONAR marketing; Que; Que
Publishing; Que Biz-Tech
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