COVID Triggers Changes in Payments Habits Amongst Over Eight in Ten Consumers
05 Mai 2021 - 10:00AM
Business Wire
Research released by Paysafe shows almost
60% of Europeans and North Americans tried a new payment method in
the last 12 months
More than eight in ten consumers (86%) say that their payments
habits have changed since the start of the pandemic, with 59%
trying a new payment method for the first time – a number which
rises to 77% among the 18- to 24-year-old age group. That’s
according to new research released by leading specialised payments
platform, Paysafe (NYSE: PSFE), in which 8,000 consumers were
surveyed for the company’s latest Lost in Transaction report.
The research*, which was conducted on behalf of Paysafe by Sapio
Research in March and April 2021 and covers the US, UK, Canada,
Germany, Austria, Bulgaria and Italy, explored changing consumer
behaviours towards payments. Unsurprisingly, the key driver cited
by respondents for adopting new payments methods was due to being
unable to make in-person payments (33%), but wanting to track
spending more closely (26%) and concerns over fraud (25%) also came
up as strong trends.
In terms of awareness, more than a third (38%) of consumers say
they are now more informed of the wide range of different payment
methods available to them than they were prior to the pandemic, and
almost a third (31%) are now more likely to use an alternative
payment method when making an online purchase, rather than just
automatically reaching for their credit or debit card.
That said, card payments continue to be the dominant online
payment method overall, with more than half of global consumers
having used a debit (54%) or credit (51%) card to complete a
transaction in the past month. Against this backdrop, however,
digital wallets are emerging as the most popular alternative
payment method with 43% of respondents using them globally in the
last month and the number rising across Europe with 47% of
respondents in the UK and 55% in Italy. Overall, 32% of consumers
globally are using digital wallets more frequently than prior to
the pandemic, 13% are using prepaid cards more and 8% are using
online cash, or eCash, solutions, more regularly.
The research also reveals that having a choice of payments at
the online checkout has been a key differentiator, even more so
during the pandemic, with more than half (53%) of all consumers
agreeing they would not return if they suffered a poor experience
or lack of choice. Although a large proportion of consumers (63%)
seek tighter payment security measures, the number of consumers
prioritising convenience has increased by 110% in the past 12
months.
When it comes to in-store shopping, 43% of consumers also
noticed which retailers made efforts to upgrade their checkout in
reaction to the pandemic, with 28% saying that businesses did not
react quickly enough to make it safer. However, nearly half (48%)
of consumers reveal they are planning to shop in stores as
frequently as they did pre-COVID-19, highlighting the importance of
an updated checkout for offline retailers too. And, indicating a
perhaps surprising comeback for cash after the pandemic, 50% of
consumers plan to make at least 25% of their transactions using
cash in the future.
Philip McHugh, CEO at Paysafe, comments: “Consumers have adapted
and gotten to grips with alternative payment methods over the last
year, partly because they had to due to the pandemic. Through our
ongoing research into payment trends, we continue to witness that
COVID-19 has been a real accelerator in the adoption of alternative
payment methods and choice is everything. The good news is, it’s
now easier than ever for merchants to integrate into a payments
platform and access a huge range of payments methods via one
connection.”
McHugh added: “Concerns around payments security have also been
a constant theme coming through in our research and consumers are
increasingly alert to the threat of cyber risks, so it’s not just
about offering choice, it’s also about ensuring peace of mind from
a security standpoint, coupled with a frictionless experience. No
doubt about it, this has been a tough year for retail, but we’re
also seeing many merchants – both online and offline - swiftly
adapt to these trends and modify their payments offering to remain
competitive; the ones that succeed to do this will be the ones who
emerge from this crisis stronger than before.”
To read additional key takeaways from the research, as well as
further analysis, read the full report
www.paysafe.com/en/blog/lost-in-transaction-consumer-payment-trends-2021
NOTES TO EDITORS
*About the research
Paysafe’s Lost in Transaction survey was conducted among 8,111
consumers (representative by age and gender) in the US (2,000), UK,
Canada, Germany, Austria, Bulgaria, Italy (all 1,000). The
interviews were conducted online by Sapio Research in March - April
2021 using an email invitation and an online survey.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. In this particular study, the chances are 95 in 100
that a survey result does not vary, plus or minus, by more than 1.1
percentage points from the result that would be obtained if
interviews had been conducted with all persons in the universe
represented by the sample. The sample was selected from online
partner panels.
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading
specialised payments platform. Its core purpose is to enable
businesses and consumers to connect and transact seamlessly through
industry-leading capabilities in payment processing, digital
wallet, and online cash solutions. With over 20 years of online
payment experience, an annualised transactional volume of US $92
billion in 2020, and approximately 3,400 employees located in 12+
global locations, Paysafe connects businesses and consumers across
70 payment types in over 40 currencies around the world. Delivered
through an integrated platform, Paysafe solutions are geared toward
mobile-initiated transactions, real-time analytics and the
convergence between brick-and-mortar and online payments. Further
information is available at www.paysafe.com.
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Anna Howard, Director of Communications, Europe and Asia,
Paysafe Anna.howard@paysafe.com Phone: +442038908975
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